Digital Marketing Automation Expert with Eloqua Skills

3 giorni fa

Milano, Lombardia, Italia Publicis Groupe A tempo pieno
Marketing Automation Specialist with Eloqua Skills

Publicis Sapient is a digital transformation partner helping established organizations achieve their future state, digitally enabled. We unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity.

Responsibilities:
  • Assist in managing and maintaining our CRM system, ensuring data accuracy and completeness.
  • Support the creation and execution of email marketing campaigns and push notifications using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts.
  • Assist in developing and optimizing customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help in creating customer personas and audience segmentation strategies.
  • Stay updated on industry best practices and trends in CRM and Marketing Automation.
Qualifications:
  • Advanced Eloqua Proficiency: Proven expertise in utilizing Eloqua for advanced marketing automation campaign creation, management, and optimization.
  • Data Analysis and Reporting: Ability to analyze Eloqua data to assess campaign effectiveness, identify trends, and propose improvements based on key performance metrics.
  • Integration and Process Automation: Skill in designing and implementing automated workflows through Eloqua, including integration with other tools and corporate systems for efficient and synchronized marketing activity management.
  • Understanding of CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Effective communication and teamwork skills.
  • Self-motivated and eager to learn.

Publicis Sapient is an equal opportunity employer and is committed to diversity and inclusion in the workplace.

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