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Eloqua Marketing Automation Expert

2 mesi fa

Milano, Lombardia, Italia Publicis Sapient A tempo pieno

Job Overview

We are seeking a skilled Marketing Automation Specialist with a strong focus on Eloqua to enhance our marketing initiatives. This role is pivotal in managing our CRM system and executing effective marketing strategies.

Key Responsibilities

  • Oversee the administration and upkeep of our CRM platform, ensuring the integrity and completeness of data.
  • Facilitate the design and implementation of email marketing campaigns and push notifications utilizing advanced marketing automation technologies.
  • Work closely with the CRM team to effectively segment and target customer audiences.
  • Track and analyze key performance indicators related to CRM activities, email marketing, and push notification campaigns.
  • Contribute to the creation and refinement of customer journeys and automated processes.
  • Assist in evaluating customer data to uncover trends and potential growth opportunities.
  • Support the development of customer personas and audience segmentation strategies.
  • Stay informed about the latest trends and best practices in CRM and Marketing Automation.

Qualifications

  • Expertise in Eloqua: Demonstrated proficiency in leveraging Eloqua for the development, management, and enhancement of marketing automation campaigns.
  • Data Analysis Skills: Capability to interpret Eloqua data to evaluate campaign success, identify patterns, and recommend enhancements based on performance metrics.
  • Workflow Automation: Experience in designing and executing automated workflows through Eloqua, ensuring seamless integration with other tools and corporate systems.
  • Familiarity with CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).
  • Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Strong analytical and problem-solving abilities.
  • Meticulous attention to detail and excellent organizational skills.
  • Effective communication and collaboration skills.
  • Self-driven and enthusiastic about learning.