Marketing Automation Specialist

3 ore fa


Milano, Lombardia, Italia Publicis Sapient A tempo pieno
Job Title: Marketing Automation Specialist

Publicis Sapient is seeking a skilled Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will play a key role in the management and maintenance of our CRM system, ensuring data accuracy and completeness.

Key Responsibilities:
  • Assist in the creation and execution of email marketing campaigns and push notifications using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts.
  • Assist in the development and optimization of customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help in the creation of customer personas and audience segmentation strategies.
Requirements:
  • Advanced Eloqua proficiency, with proven expertise in utilizing Eloqua for advanced marketing automation campaign creation, management, and optimization.
  • Data analysis and reporting skills, with the ability to analyze Eloqua data to assess campaign effectiveness, identify trends, and propose improvements based on key performance metrics.
  • Integration and process automation skills, with the ability to design and implement automated workflows through Eloqua, including integration with other tools and corporate systems for efficient and synchronized marketing activity management.
What We Offer:

As a Marketing Automation Specialist at Publicis Sapient, you will have the opportunity to work with a talented team of professionals who are passionate about digital transformation. We offer a dynamic and supportive work environment, with opportunities for growth and development.

We are committed to equal employment opportunity and welcome applications from diverse candidates. If you are a motivated and experienced Marketing Automation Specialist looking for a new challenge, please submit your application.



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