Director of Strategic Initiatives

4 settimane fa


Milano, Lombardia, Italia Publicis Worldwide A tempo pieno

Position Overview

As a Strategy Director at Publicis Worldwide, you will play a pivotal role in shaping integrated brand strategies and guiding creative direction. Your responsibilities will include:

  • Developing comprehensive brand strategies and creative briefs that resonate with target audiences;
  • Collaborating with the strategic team to design effective communication strategies, campaign tasks, and measurement plans aimed at influencing consumer behavior;
  • Participating in new business proposals alongside creative and account management teams;
  • Partnering closely with account and creative teams, as well as external media partners, to create communication initiatives that ensure campaign success;
  • Mentoring and managing junior team members, fostering their professional growth and development.

Qualifications

The ideal candidate will possess:

  • A minimum of 8-10 years of experience in ATL, BTL, Digital, and Social campaigns within international agencies or for global brands;
  • A proven ability to execute comprehensive communications planning strategies across various channels, bringing creative concepts to fruition;
  • Experience with brand planning and user-centered design methodologies, including journey mapping and experience planning;
  • A strong foundation of professional knowledge and skills, with a commitment to continuous learning and knowledge sharing.

The successful candidate will also be:

  • Enthusiastic about integrated marketing;
  • Fluent in Italian and English;
  • An effective communicator with strong collaborative skills;
  • Well-versed in the principles of advertising, integrated marketing, and media;
  • Passionate about cultural trends and consumer behavior insights, with a creative and innovative mindset;
  • Driven to improve and excel in their role every day.

We look forward to your application.



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