Director of Strategic Initiatives
4 settimane fa
Position Overview
As a Strategy Director at Publicis Worldwide, you will play a pivotal role in shaping integrated brand strategies and guiding creative direction. Your responsibilities will include:
- Developing comprehensive brand strategies and creative briefs that resonate with target audiences;
- Collaborating with the strategic team to design effective communication strategies, campaign tasks, and measurement plans aimed at influencing consumer behavior;
- Participating in new business proposals alongside creative and account management teams;
- Partnering closely with account and creative teams, as well as external media partners, to create communication initiatives that ensure campaign success;
- Mentoring and managing junior team members, fostering their professional growth and development.
Qualifications
The ideal candidate will possess:
- A minimum of 8-10 years of experience in ATL, BTL, Digital, and Social campaigns within international agencies or for global brands;
- A proven ability to execute comprehensive communications planning strategies across various channels, bringing creative concepts to fruition;
- Experience with brand planning and user-centered design methodologies, including journey mapping and experience planning;
- A strong foundation of professional knowledge and skills, with a commitment to continuous learning and knowledge sharing.
The successful candidate will also be:
- Enthusiastic about integrated marketing;
- Fluent in Italian and English;
- An effective communicator with strong collaborative skills;
- Well-versed in the principles of advertising, integrated marketing, and media;
- Passionate about cultural trends and consumer behavior insights, with a creative and innovative mindset;
- Driven to improve and excel in their role every day.
We look forward to your application.
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