Crm Coordinator

13 ore fa


Milano, Lombardia, Italia Acqua Di Parma A tempo pieno
Job Title: Crm Coordinator

We are seeking a highly skilled Crm Coordinator to join our Global E-Business & CRM Team at Acqua di Parma. As a key member of our team, you will be responsible for creating and managing Customer Journeys online and offline to maximize conversion rates, traffic in-store, and brand awareness.

Key Responsibilities:
  • Create and manage Customer Journeys online and offline to maximize conversion rates, traffic in-store, and brand awareness
  • Coordinate Direct Mailing for all Countries and all channels
  • Develop CRM culture within the organization: data capturing, management, communication
  • Improve database quality: enrich and clean
  • Collaborate closely with IT departments on CRM projects including Clienteling
  • Define requirements clearly while prioritizing tasks effectively based on business needs
  • Work alongside the Trade Team and Retail Excellence departments to roll out Store Events/Experiences, aligning with major CRM KPIs and tracking activities for performance analysis
  • Monitor CRM-related activities providing insights to support decision-making processes
  • Monitor CRM, e-CRM and digital data, campaign performances to identify new channels of contact and scout new business opportunities
  • Determine annual key clustered customers' strategy and support distribution with track record
  • Manage VIP treatment and program: followed by ROI
  • Work on improving customer segmentation, profiling and targeting
Requirements:
  • Economical University Degree or BA in Communication, Marketing, International Business
  • A strong CRM experience, preferably in the luxury business
  • At least 4 years of CRM experience, preferably in the luxury business
  • Excellent knowledge of Salesforce Service Cloud and Salesforce Marketing Cloud
  • Excellent communication skills with an ability to summarize complex information for an executive audience
  • Fluent in English, other languages are a plus

Candidates are invited to read the privacy policy pursuant to art. 13 of the General Data Protection Regulation n. 2016/679 (GDPR) available at the following link: #J-18808-Ljbffr


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