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Global PR Director

2 mesi fa

Milano, Lombardia, Italia Tn Italy A tempo pieno
About the Role

We are seeking a highly skilled and experienced Global PR Director to join our team at Tn Italy. As a key member of our organization, you will be responsible for developing and implementing PR strategies for our eyewear portfolio, ensuring the achievement of agreed objectives.

Key Responsibilities
  • Develop and execute PR strategies for each brand in the Kering Eyewear portfolio, defining ad hoc PR activities based on the brands' values and positioning.
  • Manage and coordinate the PR team, ensuring the achievement of agreed objectives and supporting the implementation of innovative ideas in line with new market trends.
  • Strengthen the presence and positioning of Kering Brands in the main print and digital media channels worldwide.
  • Reinforce the placement strategy of Kering Brands on Celebrities WW, with the support of the Brands and the local agency network.
  • Ensure that the product image is communicated correctly and consistently considering the DNA and positioning strategies of the Brands.
  • Work in synergy with the brands' PR teams, organising periodic comparisons to maximise opportunities for category integration into the brands' PR plans.
  • Coordinate and supervise PR activities in countries covered by Kering Eyewear subsidiaries and external partners, in order to support markets in achieving business objectives through specific PR actions.
  • Oversee the coordination of international PR agencies, managing annual evaluations and renewal of agreements, and any network expansion needs.
  • Co-ordinate and supervise the development of all PR assets (press releases, packshots and lookbooks), ensuring the sharing of materials with key stakeholders, with increasing focus on promoting a quality image of Kering Eyewear.
  • Coordinating and supervising the organisation of local and international Press Days according to company guidelines, but with new attention to local specificities.
  • Sharing with Kering Eyewear subsidiaries the PR plans for the different brands, giving visibility of the results achieved through the activities implemented.
  • Define and monitor the HQ PR budget and expenditure related to the brands' PR activities.
  • Organise, lead and grow your team, seeking to maximise the results and growth of people within the Group.
Requirements
  • Master's degree in marketing or communication.
  • +7 years of PR experience.
  • Experience preferably in eyewear, watch & jewellery, beauty & cosmetics, fashion or accessories.
  • An English and Italian fluent speaker, additional language is a plus.
  • With advanced expertise in Excel and Power Point, FGPS, DMR.
  • Proficiency in editorial and press monitoring software is a plus.
  • Extremely organized and details oriented with strong focus on results and respect of deadlines.
  • A strong team player, able to coordinate different stakeholder and build strong relationship.
  • Entrepreneurship autonomy and problem solving skills.
About Us

Tn Italy is a global luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.