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Brand Activation Manager
1 mese fa
About the Role
We are seeking a highly skilled Brand Activation Manager to join our Global Marketing Activation team in Italy. As a key member of our team, you will be responsible for coordinating and implementing marketing plans targeted to retailers and shoppers to deliver in-store excellence and drive business growth for our brands.
Key Responsibilities
- Develop a detailed understanding of all aspects of the market using global insights and local category, trade, shopper, and consumer data to provide competitive advantage.
- Work with Senior Brand Manager to build the annual Marketing Plans and ensure local deployment and roll-out of strategies.
- Build a winning program of activities and initiatives in line with global direction and International marketing cycle plan that drives consumer and shopper interest to meet agreed sales and margin targets.
- Develop impactful ATL campaigns and proactively leverage any ATL spend in market plans.
- Adapt and leverage central Visibility tools and assets to provide best-in-class retail presence and in-store communication.
- Develop and oversee implementation of local consumer activation programs for the portfolio.
- Work closely with local sales teams to maximize opportunities and ensure effective implementation of strategies and plans within major channels and customers.
- Coordinate with and manage local creative/activation agencies as required.
- Analyze and evaluate implementation of key plans and activities on business and brand equity to maximize effectiveness and provide future improvement.
- Manage all aspects of portfolio management, including product range, pricing, range optimization, promotional packs, and new product launches.
Requirements
- Master's degree in business, marketing, or similar discipline.
- Solid evidence of working in consumer goods marketing, including implementation of brand plans, consumer activation programs, new product launches, A&P budget management, marketing activity analysis and evaluations, and product management.
- Exposure to working directly with customers and sales teams.
- High level of computer skills and presentation skills.
- Experience of analyzing and utilizing trade audit data.
- Demonstrated competencies in critical thinking, collaboration, influence, customer focus, and achieving results in alignment with business goals.
- Italian native or bilingual proficiency/English full professional proficiency/French proficiency is a real plus.
About Us
Energizer Holdings is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity, or any other legally protected status in accordance with applicable federal, state, and local laws.
