Customer Relationship Management Analyst
4 settimane fa
JOB PURPOSE
The Customer Relationship Management (CRM) Analyst plays a crucial role in evaluating customer information, producing analytical reports, and aiding CRM initiatives to improve customer interaction and satisfaction levels.
KEY ACCOUNTABILITIES
• Evaluate customer information to uncover trends, patterns, and insights;
• Communicate data-driven insights to stakeholders, simplifying complex data into actionable strategies;
• Create reports and dashboards that convey essential metrics and findings;
• Establish and monitor Key Performance Indicators (KPIs) related to customer interaction and satisfaction;
• Work collaboratively with cross-departmental teams to extract valuable insights from CRM data;
• Enhance reporting processes for improved efficiency;
• Support the design and implementation of targeted marketing initiatives;
• Aid in segmenting customer databases for tailored communication;
• Provide training to CRM users on system features and functionalities;
• Document CRM workflows and procedures for future reference and training purposes.
QUALIFICATIONS (skills, competencies, experience)
• 1 to 2 years of demonstrated experience in managing CRM operations within medium to large-scale projects;
• Proficient in English; knowledge of additional languages is a plus;
• Advanced proficiency in Excel;
• Bachelor's degree in Marketing, Statistics, or a related discipline;
• Basic knowledge of marketing principles and customer lifecycle management;
• Familiarity with SQL, Python, R, or similar programming languages is advantageous;
• Experience with Power BI, Qsense, or similar tools is a plus;
• Detail-oriented with the ability to manage multiple tasks simultaneously;
• Strong analytical capabilities with the proficiency to interpret and convert data into actionable insights.
VISA REQUIREMENTS (if any)
• Eligibility to work in Italy.
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