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On Premise Trade Marketing Specialist

2 mesi fa


Milano, Lombardia, Italia Red Bull Gruppe A tempo pieno
{"title": "On Premise Trade Marketing Specialist", "content": "Key Responsibilities

As an On Premise Trade Marketing Specialist, you will be responsible for developing and implementing initiatives that drive brand growth and consumption in the On Premise channel. Your key responsibilities will include:

  • Developing effective marketing activation strategies for On Premise distributors, focusing on insights and segment marketing plans.
  • Uncovering important On Premise trends and opportunities, and developing creative marketing solutions by segment.
  • Developing activation plans and toolkits for selected key customers to drive distribution and volume, ensuring we outperform the competition.
  • Initiating and executing initiatives and concepts that increase share of mind with industry stakeholders, including distributors, sales force, staff, decision makers, owners, and influencers, resulting in increased sales.
  • Developing performance-driving concepts that engage distributors and industry, resulting in higher share of mind and overall sales in accounts and at events.
  • Collaborating with external agencies, key influencers, event organizers, and the local scene to identify new collaboration opportunities.
  • Supporting acquisition growth of new distributors and pushing the boundaries with existing ones through impactful Joint Business Plans (JBP's) to increase distribution volume.
  • Enabling field teams by rolling out marketing strategy initiatives and closing collaboration with On Premise stakeholders to support the creation of action plans to boost the 'pay for performance' program and adapt tools to unleash local opportunities.
Requirements

To be successful in this role, you will need:

  • At least 3 years of experience in Trade Marketing, with a proven track record working with brands (beverage is a plus) across marketing and insight functions.
  • Knowledge of the On Premise industry and distributors.
  • Ability to analyze complex trends and connect the dots between multifaceted disciplines.
  • Solid understanding of sales processes and high-level negotiation with Key Accounts.
  • Demonstrated exceptional planning, project management, and presentation skills.
  • Strong analytical, communication, and teamwork skills, with the ability to manage different stakeholders.
  • A self-motivated, innovative, solution-oriented mindset, with a self-directed, do-it-now attitude, flexibility, and the ability to work under pressure in a fast-paced team environment.
Travel and Location

This role requires travel of 40-50% and will be based in Milan, Lombardy, Italy.

About Red Bull Gruppe

Red Bull Gruppe is an equal opportunities employer, committed to diversity and inclusion. We believe that employing a diverse workforce is central to our success and make recruiting decisions based on your experience and skills.

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