Lavori attuali relativi a Omnichannel Customer Experience Manager - Roma, Lazio - Abbvie
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Omnichannel Customer Experience Manager
2 mesi fa
We are seeking a highly skilled Omnichannel Customer Experience Manager to join our team at Abbvie. As a key member of our Commercial organization, you will be responsible for developing and implementing a content strategy that drives engagement and conversions across multiple channels.
Key Responsibilities- Content Strategy and Creation: Develop and implement a content strategy that resonates with customers and drives engagement. This includes identifying global content and messages that align with our brand's goals and values.
- Content Optimization: Oversee the creation and optimization of digital content, including supporting marketing teams in writing creative briefs and collecting feedback from stakeholders.
- Collaboration and Relationship Building: Build and maintain relationships with stakeholders across the organization, including affiliate and global brand teams, in-field teams, and marketing agencies.
- Performance Analysis: Monitor and analyze the performance of affiliate content to measure its effectiveness in driving conversions and engagement. Develop and implement A/B testing strategies to optimize content performance.
- Compliance and Quality Control: Ensure that all content meets regulatory requirements and local and global guidelines. Conduct audits to ensure quality and compliance, and provide feedback to stakeholders to maintain high standards.
- Training and Support: Provide training and support to affiliate brand teams to help them optimize their content and improve performance. Develop training materials and offer guidance on content best practices.
- Competitive Analysis: Conduct regular competitive analysis to stay informed about industry trends, competitor strategies, and emerging opportunities in the affiliate marketing space.
- Reporting and Communication: Generate regular reports on affiliate content performance and communicate insights and recommendations to stakeholders. Provide updates to management on the effectiveness of affiliate content campaigns and share success stories or best practices with the wider team.
- Education: Bachelor's degree or higher in marketing, science, economics, technology, or related fields.
- Experience: 4+ years of relevant experience in consultancy, creative agencies, or multinational companies outside of the pharmaceutical industry.
- Skills: Ability to analyze business requirements and translate them into content solutions. Excellent oral and written English skills. Ability to communicate effectively with peers and senior leaders.
