Strategic Marketing and Communications Professional

14 ore fa


Milano, Lombardia, Italia Mbe Worldwide S.P.A. A tempo pieno
About the Role

Mbe Worldwide S.P.A. is seeking a highly skilled Strategic Marketing and Communications Professional to join our team in Milan, Italy.

Job Description

The successful candidate will support the Worldwide Marketing Team in creating and executing various marketing initiatives and campaigns localized across different countries and geographies, including Italy, Spain, Germany, France, the UK, Ireland, Poland, and Portugal. Key responsibilities will include:

Institutional Communication
  • Developing and maintaining Mbe Worldwide's institutional communication through both online and offline media channels.
  • Updating company profiles and brands across multichannel touch points.
  • Creating PR copywriting, conducting interviews, and managing PR distributions in collaboration with external agencies.
Internal Communication
  • Designing and implementing content creation and management strategies.
  • Producing digital newsletters for employees and the network, highlighting Mbe News and Solutions.
Social Media Strategy
  • Assisting in planning, briefing, creation, and implementation of global digital marketing campaigns.
  • Overseeing existing social media channels (Facebook, LinkedIn, YouTube, Instagram, etc.).
  • Monitoring and measuring online marketing campaign performance.
Marketing Campaigns
  • Supporting the development of lead generation marketing campaigns, cascaded in-store, online, and offline, aligned with Company strategy and goals.
  • Collaborating with the Product Marketing team, learning & development, and Network Sales & Operations departments to create valuable content supporting MBE Network growth.
Requirements
  • A university-level degree with a strong record of academic performance in Economics or Marketing/Communication.
  • 1-3 years' experience in marketing, either in corporations or marketing and communication agencies.
  • Strong communication and copywriting skills.
  • Recommended: content creation, video, and graphics skills using PhotoShop, Canva, Adobe Premiere.
  • Familiarity with B2B markets/services/e-commerce/franchise business is a plus.
  • Fluency in Italian and English.
  • A positive and energetic approach.
  • Nice to have: online marketing tools (Google Analytics, Google Ads) and technical understanding of online media and analytics.
What We Offer

We offer a vibrant international environment, extensive training and development opportunities, a multicultural organizational structure, hybrid working policy, volunteer days, meal vouchers, and wellbeing platform benefits.



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