Regional Marketing Specialist, France and Italy

1 settimana fa

Roma, Lazio, Italia Checkout Group A tempo pieno
Marketing Specialist for France and Italy Region

We are seeking a creative and ambitious Marketing Specialist to accelerate our business expansion in North America. Central to your role will be the goal of driving revenue growth for Checkout Group through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts.

Key Responsibilities:
  • Assist in the implementation of a regional integrated marketing strategy, ensuring effective cross-channel execution.
  • Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:few, 1:many).
  • Execute initiatives tailored for our most valued clients, such as showcasing success stories, developing case studies, and conducting interviews with leaders in the payments industry.
  • Contribute to the development of innovative marketing strategies, exploring new approaches, and supporting experimentation to stay ahead in the rapidly evolving market landscape.
  • Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts.
  • Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives.
  • Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities, and turn insights into actionable strategies.
  • Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences.
  • Build and fortify relationships with influential figures, partners, and well-known payments organizations in the local market, boosting Checkout Group's regional brand presence.
About You:
  • Experience: 3-5 years in strategic B2B marketing. A background in payments, fintech or related sectors, and account-based marketing is a plus.
  • Demonstrated use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, and more.
  • Proactive in addressing tasks and challenges with a self-directed and solution-oriented approach.
  • Skilled in managing projects, setting priorities, and supporting cross-functional teams to action.
  • Experience with marketing technology tools for performance tracking and ROI analysis, as well as providing actionable recommendations to drive improvements.
  • Ability to explore innovative strategies and support the execution of new ideas.
  • Enthusiastic about contributing to a dynamic team, collaborating effectively with colleagues worldwide to achieve impactful results.

We believe in equal opportunities. We work as one team. Wherever you come from. However you identify. And whichever payment method you use. Our clients come from all over the world — and so do we. Hiring hard-working people and giving them a community to thrive in is critical to our success. When you join our team, we'll empower you to unlock your potential so you can do your best work. We'd love to hear how you think you could make a difference here with us. We want to set you up for success and make our process as accessible as possible. So let us know in your application, or tell your recruiter directly, if you need anything to make your experience or working environment more comfortable. We'll be happy to support you. Take a peek inside life at Checkout Group via

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