Therapy Development Associate
4 settimane fa
Job Summary
The Therapy Development Associate will be responsible for coordinating and optimizing activities in implanting centers and referral sites to present Abbott as a long-term partner in the heart surgical and cardiology field. This role will also involve developing inpatient and outpatient heart failure referral programs, achieving regional/territory sales and strategy targets, and following up on sales opportunities through inbound and outbound calling activities.
Key Responsibilities:
- Visit existing customers regularly to ensure customer satisfaction
- Maintain existing customers (implanting centers)
- Develop and maintain customer relationships
- Work closely with other teams to develop account intelligence and relationship maps
- Promote new Abbott HF products, clinical results, and services
- Support negotiation of contracts and ensure timely renewals
- Manage inventory (regular inventory checks and ensuring shortest UBD date is used first)
- Ascertain training needs and interests of stakeholders and organize accordingly
- Support center activities such as workshops and product trainings
- Attend relevant workshops, trainings, congresses, or exhibitions
- Develop and maintain customer relationships
- Support internal stakeholders and supporting functions with all relevant aspects and update Customer Relation Management (CRM) tools
- Support the development and execution of strategies to draw in potential referrers or solicit new potential referrers in close and aligned collaboration with Market Development
- Create relationships with referrers to identify their potential needs and qualify their interests and viability to drive sales
- Support education events for referrers for selected accounts
- Present product information to referrers once identified their needs
- Move leads through the marketing funnel and arrange in-person meetings, emails, or phone calls
- Follow up with potential referrers who expressed interest but did not refer any patient
- Perform regular follow-up visits or emails and facilitate communication with existing referrers to ensure their satisfaction and identify new potential needs
- Understand and quantify barriers for adoption of LVADs
- Develop a high-level (market) development plan for each account with appropriate prioritization of opportunity areas
- Support the development of screeners for referrers to support patient selection
- Roll out awareness & communication campaign; improve messaging
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