Associate Manager, Consumer Products

3 settimane fa

Milano, Lombardia, Italia Mattel A tempo pieno
The Opportunity

We are seeking a highly skilled and experienced Associate Manager, Consumer Products to join our team in Italy. In this role, you will be responsible for managing the day-to-day licensing business relationships in the Italy market, covering all Hardlines partners. You will identify and pitch new business opportunities, negotiate with internal and external stakeholders, and lead the Italy Hardlines strategy.

Key Responsibilities
  • Manage all existing licensing deals, including master toy and licensee relationships
  • Deliver Hardlines country strategy, supporting the Lead
  • Own the retail strategy for HL and drive these relationships with CP programs. Work with Mattel retail team to deliver best in class programs.
  • Deliver detailed joint business plans per partner that includes forecast, budget, stretch targets, retail & marketing calendars and relevant product line plans
  • Pitch and market presentations across Mattel's IP portfolio of brands
  • Conduct bi-weekly 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops and track financial goals through forecasting and ambitious sales targets
  • Deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel Consumer Product goals; ensure marketing support for top items.
  • Be the internal point person for each licensee to ensure local markets are driving the strategy and goals for partners
New Business
  • Research, identify and pitch new category opportunities and prospective clients
  • Secure new licensing deals and negotiate renewals
  • Attend Trade Fairs or category specific shows
Strategy
  • Support Country Lead on key strategy for the market
  • Analyze the market with SWOT, Gaps, opportunities, category priorities
  • Research, identify and pitch new category opportunities and prospective clients
  • Keep current with changing trends & competition
  • Work closely with the Product Development, Creative and Quality & Assurance teams on getting first class product to market
  • Work closely with Retail Development, Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans.
  • Implement marketing and promotional strategies in liaison with internal & external stakeholders
  • Gather and share category best practice from across the EMEA region
  • Help find innovative ways to grow the business
  • Prepare brand pitch and marketing presentations across Mattel's IP portfolio of brands
Qualifications
  • Previous demonstrable experience working in a consumer products, marketing or sales position
  • Understanding of the Licensing environment and exposure to Licensing
  • Hardlines knowledge; experience of working with toy or product based
  • Experience building a joint business plan
  • Exposure to managing a financial plan and forecasting

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