Strategic Marketing Manager for High Performance Power Business Unit
4 settimane fa
At Allegro Microsystems, we are seeking a Strategic Marketing Manager to join our High Performance Power Business Unit. This role will be responsible for developing and executing go-to-market strategies for our LED Driver portfolio in the Automotive Lighting space.
The ideal candidate will have a strong understanding of power IC products and their applications, as well as experience in business development and marketing. They will be responsible for creating and managing LED Driver portfolio strategies worldwide, supporting the Sales team to develop business at Strategic and Key accounts, and interacting with product and technical teams to create differentiated products and solutions for the Lighting space.
The Strategic Marketing Manager will also engage with lead customers to identify system-level requirements for solving real customer problems, formulate partnership strategies, and drive deeper technical engagements. Additionally, they will identify and investigate emerging markets/applications to extend Serviceable Available Market (SAM) and drive future growth, aligning the highest potential with either available or new technology opportunities as appropriate.
The role requires a strong organizational and interpersonal skills, with the ability to present and speak in front of Allegro leadership and customer/market audiences. The ideal candidate will have experience executing Go-to-Market strategies for new and existing products, and be able to travel to visit customers in US, Europe and Asia.
Responsibilities:
- Create, update, and manage LED Driver portfolio strategies worldwide
- Support the Sales team to develop the business at Strategic and Key accounts as well as broad market customers
- Interact with and provide guidance to product and technical teams to create differentiated products and solutions for the Lighting space
- Engage with lead customers to identify system-level requirements for solving real customer problems, formulate partnership strategies and drive deeper technical engagements
- Identify and investigate emerging markets/applications to extend SAM and drive future growth, aligning the highest potential with either available or new technology opportunities as appropriate
- Produce, track, and promote annual plans based on research, market data and customer inputs
- Create thought leadership content and brand awareness campaigns working with digital marketing team to promote Allegro in the focus market segment
- Focus on execution and results with a high standard for performance
Requirements:
- Bachelor or Master of Science Degree in Electrical or Computer Engineering. Master of Business Administration degree desirable but not required
- 5+ years experience in the electronics or semiconductor industries, with experience in Automotive Lighting products
- Fundamental awareness of best marketing, research, and business planning practices
- Success with data and research driven market strategies
- Knowledge of technology trends and disruptions in technology that impact our customers
- Ability to present and speak in front of Allegro leadership and customer/market audiences
- Experience executing Go-to-Market strategies for new and existing products
- Ability to travel to visit customers in US, Europe and Asia
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