Customer Engagement Marketing Expert

7 giorni fa


Roma, Lazio, Italia MioDottore A tempo pieno

Company Overview

MioDottore is a prominent player in the digital healthcare services sector, seeking a dedicated Customer Marketing Specialist to enhance our local marketing initiatives and contribute significantly to the development of customer upsell strategies.

As a vital member of the Customer Marketing global team, the selected candidate will collaborate closely with both local and international Product Teams to ensure a comprehensive and positive customer experience, fostering long-lasting relationships through effective marketing automation techniques.

Role Overview

Key Responsibilities :

Design, assess, and refine upsell and cross-sell strategies at every phase of the Customer Journey Partner with Customer Success Specialists to enhance customer satisfaction levels Create email campaigns, forms, landing pages, and other necessary content for marketing automation Collaborate with Customer Marketing Specialists across the globe

Candidate Profile

Required Qualifications:

Demonstrated experience in developing upsell and cross-sell strategies Strong analytical abilities (basic proficiency in Excel) Fundamental graphic design skills (experience with Canva, Photoshop) Native Italian speaker or Full Professional Proficiency (C2) Proven English communication skills (B2) Ability to meet deadlines and work towards KPIs Strong cross-cultural communication skills and adaptable thinking Minimum of 1 year of experience in Customer Marketing or related fields

Additional Skills:

Familiarity with Hubspot and Salesforce Basic video marketing skills (e.g., Powtoon) Knowledge of Beamer or similar In-App Messaging tools

Additional Benefits

What We Offer:

Hybrid working model (50% remote) Attractive stock option plan An international work environment, providing opportunities to collaborate with talented Customer Marketing specialists from various global offices Opportunities for professional growth within the company

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