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Head of Customer Engagement
2 mesi fa
We are seeking a highly skilled and experienced professional to join our team as Head of Customer Communications at Fairplay Sports Media. As a key member of our leadership team, you will be responsible for developing and executing a global strategy to engage and retain our customer base, driving business growth and revenue through effective customer communications.
Key Responsibilities- Develop and implement a comprehensive customer communications strategy across all owned and operated brands, including oddschecker and WhoScored.
- Manage a team of 9 CRM and Social Media experts, providing guidance and support to ensure the delivery of high-quality customer communications.
- Contribute creative ideas for our CRM and social channels, ensuring alignment with our brand message, tone of voice, and visual appearance.
- Own and drive the loyalty strategy, developing and executing campaigns to prevent churn, upsell, and reactivate customers.
- Transform our existing email marketing programme into a fully segmented, data-led, personalized CRM programme, leveraging our customer data to drive business growth.
- Assess and improve existing processes and systems, ensuring optimal efficiency and effectiveness.
- Strategize and manage the segmentation of our customer base, developing targeted campaigns to engage and retain customers.
- Work closely with content, PR, and digital marketing teams to ensure alignment and effective communication.
- Manage 3rd party agencies as required, ensuring seamless delivery of customer communications.
- 5+ years of experience in a management position across digital marketing channels, including CRM and Social Media.
- Experience managing in more than one territory, ideally the UK and US.
- Knowledge of a range of CRM platforms and technologies.
- In-depth understanding of social media culture and platforms.
- Commercial mindset with knowledge of growing acquisition and retention.
- Enthusiasm for multiple sports, with comprehensive knowledge across various leagues.
- Ability to build and manage social communities for diverse sports audiences.
- Adept in analytics software, including GA4 and Data Studio.
- Subsidized Sky HD package, broadband, and discounted Sky talk.
- Free Puregym membership.
- Free healthcare with Bupa, life assurance, and income protection.
- Pension scheme with up to 9% contribution from the company.
- £1,000 training fund each financial year for professional development.
- Unlimited holiday plan.