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EMEA Customer Relationship Management Specialist
2 mesi fa
Position Overview
Our Vision
We are seeking an experienced CRM Manager to enhance our dynamic EMEA operations based in Milan. This pivotal role involves managing our Customer Relationship Management (CRM) framework for retail activities across Europe. The selected individual will be responsible for crafting and executing strategies aimed at improving customer engagement, loyalty, and retention.
Your Responsibilities
- Formulate and execute CRM strategies to enhance customer acquisition, retention, and loyalty.
- Utilize CRM software to categorize customer databases and target specific demographics with customized marketing initiatives.
- Examine customer data to identify trends, preferences, and opportunities for personalized marketing approaches.
- Collaborate with cross-functional teams including Marketing, Sales, and Retail Operations to align CRM activities with business objectives.
- Design and implement customer loyalty initiatives to promote repeat purchases and foster enduring customer relationships.
- Monitor and evaluate the effectiveness of CRM projects, employing key performance indicators (KPIs) to assess success and identify areas for improvement.
- Ensure compliance with data protection regulations and best practices in customer data management.
- Provide regular reports and insights to senior management regarding CRM performance and customer behavior.
- Stay updated on industry trends, best practices, and emerging CRM technologies to drive innovation and continuous improvement.
Qualifications
- Master's degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of experience in CRM management, ideally within the luxury retail sector.
- Proficient in CRM platforms such as Salesforce, Microsoft Dynamics, or SAP CRM.
- Strong analytical skills to interpret complex data and derive actionable insights.
- Exceptional communication and interpersonal abilities, with a knack for effective teamwork.
- Strategic mindset focused on results and committed to delivering outstanding customer experiences.
- Fluency in English and Italian; knowledge of additional languages is a plus.
- Prior experience in managing customer loyalty programs is highly regarded.
Employment Type
RegularWork Schedule
Full timeCompany
POMELLATO S.P.A.