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Niche Brand Manager

2 mesi fa

Milano, Lombardia, Italia Puig Deutschland Gmbh A tempo pieno
About the Role

Puig Deutschland Gmbh is a leading player in the global fashion and beauty industry, with a diverse portfolio of luxury brands across fashion, fragrance, makeup, skincare, and wellness. As a Niche Brand Manager, you will play a crucial role in developing and executing strategies to drive market share and equity for our reference brands.

Key Responsibilities
  • Develop and implement marketing plans that balance consumer-centric approaches with long-term brand vision, in collaboration with the Trade & Marketing Niche Manager.
  • Conduct market research and analysis to inform business decisions, including competitor analysis and consumer shopper research.
  • Support the Trade & Marketing Niche Manager in identifying opportunities and risks, and develop action plans to drive business growth.
  • Manage pricing strategies and update price lists in the pricing portal, ensuring alignment with company goals.
  • Provide business intelligence and data analysis to inform business decisions, including launches, formats, prices, and competition.
  • Support the management of local budgets for the Niche portfolio, with a focus on return on investment (ROI).
Requirements
  • Proficiency in English, with Spanish and French considered a plus.
  • Degree in Marketing or Business Administration, with 3 or more years of experience in a Brand Manager position.
  • Strong business acumen, with expertise in marketing, business development, and team management.
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
  • Knowledge of Excel, PowerPoint, and SAP Business Objects, with experience in data analysis and business intelligence.
About Us

Puig Deutschland Gmbh is a family-owned company with a long-term commitment to our brands and stakeholders. We are a third-generation fashion and fragrance business based in Barcelona, with a strong reputation for building and shaping luxury brands through fashion and fragrance storytelling.