Sales Manager Italy

OUR PURPOSE AT PLANCRAFT
Building the backbone of European trades together – with AI and voice-first software.
We're not just building software – we're on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we're scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We're #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT
As a our first
Sales Manager (f/m/d) for the Italian Market
, you turn Italy into plancraft's next growth engine by converting high-quality inbound and outbound leads into enthusiastic, long-term customers and by shaping a scalable, localized sales motion that truly resonates with Italian trades professionals. You collaborate closely with the BDM Italy, Expansion Lead, and the future Country Lead to refine messaging, sharpen the demo experience, and build the commercial foundations that power plancraft's expansion across one of our most strategic markets.

Your Responsibilities

• Convert leads into paying customers through excellent qualification, tailored demos, and consistent follow-up.
• Own customers in full lifecycle in the absence of dedicated CS capacities, including onboarding and activation support for new customers to avoid early churn and ensure customer value is created.
• Execute daily sales activities with high quality, maintaining strong CRM hygiene and transparent documentation.
• Collaborate closely with the BDM Italy on localization, customer communication, and structured feedback loops.
• Provide weekly reporting on lead flow, performance metrics, and customer insights.
• Support outbound experiments (e.g., targeted outreach, event-based campaigns) and share learnings with HQ and local team.
• Contribute to optimizing the sales process, improving structure and efficiency alongside the Expansion Lead and BDM.
• Help prepare and refine the sales playbook and market learnings ahead of the Country Lead's onboarding.

YOUR PROFILE
Must-haves

• Italian at C2 level and English at minimum C1 level.
• 2+ years experience in B2B SaaS sales, ideally in SMB segment.
• Strong track record in closing deals and managing a structured pipeline.
• Solid CRM Experience (Hubspot preferred).
• A self-starter entrepreneurial mindset with strong ownership, structure, and reliability.
• Comfortable working in fast-changing environments.
• Based in or near Milan, with openness to work weekly from our soon‑to‑open local Milan co‑working hub.

Nice-to-haves

• Experience selling SaaS into the construction or skilled trades sector.
• Knowledge and experience in working with Hubspot.
• Familiarity with outbound prospecting and creative lead generation.
• Experience working in startups or early-market environments.

WHY PLANCRAFT?

• Team Spirit: We're driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You're encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you're empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You'll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
• Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.
• International Environment: We're becoming more international every month, with team members already in Italy, France, the Netherlands, Austria and Poland — which is why English is our internal company language.

Please submit your application documents in English.
About Us
We're
#stoked
to shape the future,
#together
as a team, and
#humble
in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page .

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you're excited about our mission but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we're looking for.

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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here . If you need adjustments or flexibility at any stage, please don't hesitate to let us know — we'll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.