Assistant director of international language center-marketing department

2 settimane fa


Roma, Italia Nucleo Educativo per la Formazione Europea al Lavoro Internazionale Toelf Toeic and Trinity exam cen A tempo pieno

Assistant director of international language center-marketing department Marketing an International Language Center requires a strategic approach to attract a global audience and promote the center's unique offerings. Here are some effective strategies for marketing an international language center:
1. Target Audience Identification
- International Students: Focus on students looking to improve their language skills, especially for academic, business, or travel purposes.
- Professionals: Target individuals or companies who need language skills for work or international business.
- Local Communities: Offer specialized language programs for locals interested in learning foreign languages.

2. Digital Marketing Strategies
- Website Optimization**: Create a multilingual website that is optimized for search engines (SEO). Include clear, engaging content about language programs, faculty, cultural experiences, and the benefits of studying at your center.
- Social Media Engagement: Utilize platforms like Instagram, Facebook, LinkedIn, and YouTube to showcase student testimonials, class experiences, cultural events, and success stories. Tailor content for different regions and languages.
- Paid Advertising: Run targeted ads on Google, Facebook, and Instagram, focusing on demographics, interests, and geographical locations relevant to language learners.
- Content Marketing: Publish blog articles, videos, and infographics about language learning tips, international culture, and success stories to engage and educate potential students.
3. Partnerships and Collaborations
- Educational Institutions: Collaborate with universities, colleges, and high schools that may offer exchange programs or recommend students for language learning before or during their studies.
- Corporate Training: Partner with multinational companies that may need language training for their employees, focusing on business language courses (e.g., English for Business, Chinese for International Trade).
- Study Abroad Agencies: Build partnerships with agencies that promote language study abroad, offering special deals and customized programs for their clients.
4. Cultural Immersion and Experience-based Marketing
- Language Exchange Programs: Host or promote language exchange events where local and international students can practice languages together.
- Cultural Events: Organize festivals, workshops, or cultural exchange programs that highlight the language’s cultural aspects (e.g., food, music, and traditions) to attract students interested in immersive experiences.
- Student Testimonials and Case Studies: Share success stories, interviews, and videos of current and former students who have benefited from your programs.
5. Scholarships and Discounts
- Offer scholarships, early-bird discounts, or financial aid programs to make the center more attractive to students from diverse economic backgrounds.
- Promote short-term and intensive programs during holidays or summer breaks to attract students who want quick, immersive experiences.
6. Email Marketing Campaigns
- Newsletters: Send regular newsletters to prospective students, educational partners, and corporate clients, updating them on new courses, promotions, and student success stories.
- Follow-up Campaigns: Use automated email systems to follow up with leads who have shown interest in your programs, providing additional information and incentives to enroll.
7. **Search Engine Marketing (SEM) & SEO
- Keyword Optimization: Focus on language-related keywords like "learn Spanish in [city]," "best English course for business," or "French immersion programs" to increase visibility on search engines.
- Google Ads: Invest in pay-per-click (PPC) advertising to capture immediate interest from those searching for language programs.

8. Engagement with Alumni
- Build a strong alumni network and keep in touch with former students. Encourage them to share their experiences on social media, participate in alumni events, and refer new students to your programs.
Reviews and Reputation Management
- Encourage students to leave positive reviews on platforms like Google, Yelp, and social media. High ratings and positive feedback can help build credibility and attract new students.
- Actively monitor online discussions and forums where prospective students might seek advice about language learning and participate in those conversations to promote your center.
10. Influencer and Affiliate Marketing
- Partner with influencers or bloggers who focus on education, travel, and language learning. They can create content showcasing your center and its programs to a wider audience.
- Use affiliate marketing by collaborating with language learning websites and platforms to promote your programs and offer commissions for successful referra

#J-18808-Ljbffr



  • Roma, Lazio, Italia Nucleo Educativo Per La Formazione Europea Al Lavoro Internazionale Toelf Toeic And Trinity Exam Cen A tempo pieno

    Marketing an International Language CenterAt Nucleo Educativo Per La Formazione Europea Al Lavoro Internazionale Toelf Toeic And Trinity Exam Cen, we are seeking a highly skilled and experienced professional to lead our marketing efforts for our International Language Center. The successful candidate will be responsible for developing and implementing a...


  • Roma, Lazio, Italia Nucleo Educativo Per La Formazione Europea Al Lavoro Internazionale Toelf Toeic And Trinity Exam Cen A tempo pieno

    Marketing Director for International Language CenterNucleo Educativo Per La Formazione Europea Al Lavoro Internazionale Toelf Toeic And Trinity Exam Cen seeks a skilled Marketing Director for its International Language Center. The ideal candidate will develop and implement a strategic marketing plan to attract a global audience and promote the center's...


  • Roma, Lazio, Italia Nucleo Educativo per la Formazione Europea al Lavoro Internazionale Toelf Toeic and Trinity exam cen A tempo pieno

    Marketing an International Language CenterAt Nucleo Educativo per la Formazione Europea al Lavoro Internazionale Toelf Toeic and Trinity exam cen, we are seeking a skilled marketing professional to lead our international language center's marketing efforts. The ideal candidate will have a strategic approach to attract a global audience and promote our unique...


  • Roma, Italia Hilton A tempo pieno

    Assistant Director of Sales An Assistant Director of Sales manages the hotel sales and marketing plans by recommending growth efforts, monitoring progress, and ensuring that the hotel is competitively positioned within the local marketplace. **What will I be doing?** As Assistant Director of Sales, you will be responsible for working closely with the...


  • Roma, Lazio, Italia Accor Hotels A tempo pieno

    Job Title: Assistant Director of EngineeringAt Accor Hotels, we are seeking an experienced Assistant Director of Engineering to join our team. As a key member of our engineering department, you will be responsible for overseeing the day-to-day engineering activities of our hotel, ensuring that our facilities and systems are running smoothly and...

  • Creative Director

    3 settimane fa


    Roma, Lazio, Italia Publicis Media A tempo pieno

    Job Title: Creative DirectorJob Summary:We are seeking a highly experienced Creative Director to join our team at Publicis Media. As a Creative Director, you will play a key role in driving the creative direction of international clients and developing innovative communication solutions.Key Responsibilities:Lead the creative development of international...


  • Roma, Lazio, Italia Tiffany & Co A tempo pieno

    Marketing Operations DirectorAt Tiffany & Co, we are seeking a highly skilled Marketing Operations Director to lead our marketing efforts in Southern Europe. This role will work closely with the Communications Director to develop and implement the annual marketing and communication strategy, driving the growth of our brand equity across the region. Key...


  • Roma, Lazio, Italia Accor Hotels A tempo pieno

    Job Title: Assistant Director of EngineeringAccor Hotels is seeking a highly skilled and experienced Assistant Director of Engineering to join our team. As a key member of our engineering department, you will be responsible for overseeing the day-to-day engineering activities of our hotel, ensuring that all engineering, health and safety, colleague and guest...


  • Roma, Italia Antal International A tempo pieno

    This a great opportunity to join an international Hotel Group, with great career growth possibilities A great 5 Star Hotel in Rome, with a strong Financial Team - Excellent command of Italian and English, both spoken and written. - Previous experience as Hotel Controller / Director of Finance within the hospitality business is preferred - Preferable degree...

  • Director of Sales

    5 mesi fa


    Roma, Italia Marriott International, Inc A tempo pieno

    **N. Posizione** 24086949 **Categoria la Posizione** Sales & Marketing **Sede** The Westin Excelsior Rome, Via Vittorio Veneto 125, Rome, Città Metropolitana di Roma, Italy VISUALIZZA SULLA MAPPA **Tipologia** Full-Time **Lavora da remoto?** N **Trasferimento?** N **Tipo posizione** Management **Director of Sales and Marketing** **JOB...

  • Director of Sales

    5 mesi fa


    Roma, Italia Marriott International, Inc A tempo pieno

    **Job Number** 24086949 **Job Category** Sales & Marketing **Location** The Westin Excelsior Rome, Via Vittorio Veneto 125, Rome, Città Metropolitana di Roma, Italy VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **Director of Sales and Marketing** **JOB SUMMARY** Functions as the strategic...

  • Director of Rooms

    4 mesi fa


    Roma, Italia Marriott International, Inc A tempo pieno

    **N. Posizione** 24108903 **Categoria la Posizione** Rooms & Guest Services Operations **Sede** The St. Regis Rome, Via Vittorio E. Orlando, 3, Rome, Città Metropolitana di Roma, Italy VISUALIZZA SULLA MAPPA **Tipologia** Full-Time **Lavora da remoto?** N **Trasferimento?** N **Tipo posizione** Management At the historical St. Regis Rome we are...

  • Director of Rooms

    4 mesi fa


    Roma, Italia Marriott International, Inc A tempo pieno

    **Job Number** 24108903 **Job Category** Rooms & Guest Services Operations **Location** The St. Regis Rome, Via Vittorio E. Orlando, 3, Rome, Città Metropolitana di Roma, Italy VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management At the historical St. Regis Rome we are casting for a Director of...


  • Roma, Lazio, Italia Tiffany & Co A tempo pieno

    Operational Marketing Lead - Southern EuropeThis role works closely with the Communications Director to develop and execute the annual marketing and communication strategy, driving the growth of the brand equity across the Southern Europe cluster, ensuring proper coordination among all internal stakeholders and touchpoints.Key Responsibilities:Lead the...


  • Roma, Italia Marriott International, Inc A tempo pieno

    **N. Posizione** 24079651 **Categoria la Posizione** Sales & Marketing **Sede** The Rome EDITION, Salita di San Nicola da Tolentino 14, Rome, Rome, Italy VISUALIZZA SULLA MAPPA **Tipologia** Full-Time **Lavora da remoto?** N **Trasferimento?** N **Tipo posizione** Management Change everything you thought you knew about hotels and working in one....


  • Roma, Lazio, Italia Publicis Media A tempo pieno

    Job Title: Associate Creative DirectorJob Summary:We are seeking an experienced Associate Creative Director to join our team at Publicis Media. As a key member of our creative department, you will play a vital role in driving the creative direction of our national and international clients.Key Responsibilities:Develop and execute innovative communication...


  • Roma, Lazio, Italia Moncler A tempo pieno

    We are seeking a highly motivated Legal Intern to support our Corporate Offices in Trebaseleghe (PD).Main Activities:As a Legal Intern, you will be involved in various activities, including national and international contractual law, consultancy in civil and commercial law, and management of national and international litigation. You will work closely with...


  • Roma, Lazio, Italia Barry Callebaut A tempo pieno

    Marketing Director Italy Job DescriptionThe ideal candidate will have a strong background in marketing, with a proven track record of developing and executing successful marketing plans that drive growth and customer engagement. The Marketing Director will be responsible for leading the planning and implementation of all marketing activities in the Italy...


  • Roma, Lazio, Italia international fund for agricultural development ifad A tempo pieno

    Job Title: Director, Administrative Services DivisionInternational Fund for Agricultural Development (IFAD) is seeking a highly skilled and experienced Director, Administrative Services Division to lead its global operational services. The successful candidate will be responsible for directing and managing the division, serving on IFAD's and Corporate...


  • Roma, Lazio, Italia The Jewish Board Of Children And Family Services A tempo pieno

    Senior Director of Preventive ServicesThe Jewish Board of Children and Family Services is seeking a highly experienced and skilled Senior Director of Preventive Services to lead our team in delivering high-quality services to vulnerable populations. As a key member of our leadership team, you will be responsible for overseeing the clinical, operational, and...