Product Marketing
3 settimane fa
Buccellati is an Italian jewellery, high-jewellery and silversmithing Maison founded in 1919, admired in the world for its craftsmanship and the uniqueness of its creations. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the goldsmithing traditions of the Italian “bottega” of the Renaissance times.
The Maison’s unrelenting desire to create objects of rare beauty has made Buccellati renowned in the world for a style that is distinct, inimitable and imbued with sophisticated Milanese heritage, at once glamorous and contemporary.
The Maison has been part of the global luxury group Richemont since September 2019 and the Buccellati family is still present in the Company to perpetuate its style and unparalleled craftsmanship tradition.
For our Milan HQ, we are seeking a proactive and detail-oriented Product Marketing & CRM Coordinator to join our dynamic Global Marketing team. The candidate will report to the Global Marketing Director with the support of a Specialist. The resource will be responsible for supporting the development and execution of product marketing strategies while managing customer relationship management (CRM) initiatives. This role will play a crucial part in driving product awareness, enhancing customer engagement, and contributing to the overall success of our Marketing efforts.
Do you match this profile?
Master’s degree in Marketing, Business, or a related field.
3+ years of experience in product marketing, CRM management, or a similar role, preferably in the luxury business.
Familiarity with CRM software (e.g., Salesforce) and BI tools.
Fluency in Italian and English is compulsory.
Excellent Excel and PowerPoint skills.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent verbal and written communication skills.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Strong attention to detail and organizational skills.
Creative mindset with a passion for marketing and product promotion.
What do we expect from you?
PRODUCT MARKETING SUPPORT
Assist in the development and execution of strategic product marketing plans that align with business objectives.
Collaborate with cross-functional teams (e.g., product development, production, sales, and communication) to ensure cohesive product launch and promotional activities.
Perform quarterly business review on product performances (by collection, category, etc.) using PowerBI and PowerPoint.
Manage the PIM/DAM system, the Digital Catalogue and the website Catalogue.
Create engaging presentations and promotional materials that effectively communicate product features.
CRM MANAGEMENT
Maintain and optimize the CRM system to ensure data accuracy and effective customer segmentation.
Develop and implement CRM strategies that enhance customer interactions and drive engagement across multiple channels.
Monitor and report on CRM metrics, including lead generation, customer retention, and engagement rates, and provide actionable insights for improvement.
Support the creation and execution of targeted email marketing campaigns and customer outreach initiatives.
PROJECT MANAGEMENT & CROSS FUNCTIONAL COLLABORATION
Assist in managing marketing projects from concept to execution, ensuring timelines and tracking project deliverables, monitor progress, and provide regular updates to stakeholders.
Act as a liaison between the marketing team and other departments, ensuring alignment on product initiatives and customer engagement strategies.
Coordinate internal communications related to product launches and updates, ensuring all team members are informed and prepared.
The recruitment process:
Apply online.
If your profile matches our search, you will be contacted by our HR team for a first exploratory interview. Otherwise, you will receive an e-mail to inform you that we will not proceed with your application.
If the first interview turns out to be successful, you’ll meet the Global Marketing Director and the Head of HR.
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