Revenue Growth Management Expert
2 mesi fa
Per implementare il team trade marketing e coordinare il team RGM multifunzionale, siamo alla ricerca di una persona che ricopra il ruolo di:
**Revenue Growth Management Expert**
**Principali Attività**:
- Definire la strategia RGM a breve e lungo termine per massimizzare il valore internamente e nel mercato per tutti gli stakeholder su tutti i canali.
- Sviluppare insight e definire raccomandazioni su diverse aree: prezzi per il consumatore, mix di prodotti e canali, mix di canali e clienti, efficienza ed efficacia promozionali, investimenti commerciali e termini contrattuali, costi, etc.
- Definire le iniziative più rilevanti da riflettere nel budget annuale e garantire l'esecuzione delle iniziative individuate attraverso la guida del Team RGM multifunzionale
- Definire e monitorare i kpi più rilevanti su RGM
- Crea trade stories per supportare il reparto vendite nel rendere viva la strategia RGM
- Condurre annualmente studi sui prezzi insieme a IRI/Nielsen
- Sviluppare iniziative e formazione per rafforzare una forte cultura RGM in tutta l'organizzazione
- Contribuire attivamente al RGM Global Council per costruire la strategia RGM di PVM a livello globale e sviluppare un quadro pertinente su argomenti strategici
**Requisiti**:
- Laurea in Economia o Marketing;
- Esperienza ambito commerciale o in ruoli con forte background finance presso aziende strutturate del largo consumo;
- Ottima conoscenza dell’inglese.
Completano il profilo: ottime capacità relazionali, spiccato approccio analitico e orientamento al risultato.
Cerchi un’opportunità di crescita in ambito RGM?
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