Marketing Customer Experience Specialist

2 mesi fa

Sesto San Giovanni, Italia ABB A tempo pieno

**Marketing Customer Experience Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
The Customer Experience is crucial to our success. They are responsible for creating clear and targeted messaging for customers and stakeholders, propose the right experience for the best satisfaction to our customers and supporting strong brand positioning, and business conversion. In this role, you will be responsible for executing the delivery Customer experience strategy and content creation across all touchpoints to support growth, marketing and sales goals for a specific solution or project. We are looking for someone who is able to design long-term strategies, capable of seeing the bigger picture, who knows all the necessary steps to reach the final goals. In this role you will identify market opportunities that are in line with our strategical objectives. Part of your role will be to check the effectiveness of existing processes and to try to improve the ones that need a change for the better. You will also develop new business process orientation plans and new business requirements for assigned projects and ensure that the project runs smoothly and that it is compliant with existing guidelines.

**This position reports to**:
Marketing Manager

**Your responsibilities**:

- Carry out quantitative and qualitative analysis (through research and scientific observation) of main stakeholders and business environment.
- On the basis of data analysis, designs processes to improve quality and operational efficiency.
- Provide support on various digital process strategies within the framework of product.
- Collaborate with digital teams to identify innovative opportunities and create value for the company.
- Define and develop prototypes of new offerings and experiences to test and refine concepts in-market.
- Detect and design the best process to support our strategy.
- Monitor and share the various steps of the processes.
- Be the main reference for the specific project. You will be asked to pull the strings of all the activities that will be conducted by your colleagues.
- Identify customer touchpoints and methods of engagement.
- Build the annual marketing plan.
- Plan and coordinate multi-channel promotional campaigns.

**Your background**:

- A bachelor or master degree in design, marketing, communication.
- Minimum of 3 years of experience in retail and wholesaler.
- An operative knowledge of Web Analytics instruments.
- Fluent English.
- Able to reason with an user-centered approach: you will be ask to detect the target’s need and translate it into a strategy.
- Strong sense of project management and multi discipline coordination. Able to deliver perfect pitches and to make efficient keynotes.
- Able to see the process as an opportunity to improve our performances and reach our strategical goals.
- A team-player and a strong interest for innovative business.

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