Optical CRM Campaign Specialist

2 settimane fa

Milano, Italia LUXOTTICA A tempo pieno

Optical CRM Campaign Specialist

**Date**:May 4, 2023**Location**:Milano, IT**WHO WE ARE**
- We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. _
- With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world._

**JOB SCOPE AND MAIN RESPONSIBILITIES**:

- The overall responsibility of the CRM Campaign Specialist is to support the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improve customer lifetime value. By implementing omni-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company’s sales and marketing results.**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**:

- **Performance**: Analyze performance and impact of Omni-channel marketing initiatives on both online and offline customer behavior
- **E-Commerce**: ensure integrated e-commerce performances by enhancing customer integration and prospect identification
- **Analytic approach**: Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation though a strong data driven approach
- **Sharing on practices**: to leverage cross brand activities, using marketing and sales analysis to improve results from brand comms (mailings, marketing programs and sales initiatives)
- **Customer Lifecycle**: Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones
- Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the luxury industry and company business objectives
- Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users
- Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements
- Devote special attention to understanding emerging marketing and sales technologies (such as social networking) and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements
- Customer Feedback/Survey Development
- Execute, promote and develop a set of WW survey, promote local ones, across channel to listen to the voice of customers in specific steps of the lifecycle and/or in occasion of experiences (i.e. when purchasing, experiencing a service, claims )

**NETWORK OF INTERACTION**:
**INTERNAL **:Consumer Insight, CRM Demand Management, Customer Engagement, Regional CRM Managers**EXTERNAL **:Marketing, Brand, Ecommerce, Retail, Market strategy, Creative Hub**TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE**
- Ability to collaborate with a variety of team members and levels in a matrix organization
- Strong problem solving skills
- Proven analytical skills. Statistical and modeling competencies a plus.
- Knowledge of catalog and/or direct marketing environment
- Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools
- Expertise with Targeting tools, such as Microsoft Unica
- Expertise with CRM systems, such as Oracle Responsys
- Experience working with web analytics tools, such as Adobe and Google Analytics
- Educational Background in **Marketing or Advertising field**:

- At least **5** years of experience in **CRM campaign management**

**LANGUAGES**:
**Italian**

**English**

**Spanish/Portuguese **is a plus

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