Global CRM Specialist

6 mesi fa

Milano, Italia Amplifon Group A tempo pieno

**Who we are**Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than 19,300 professionals every day in a network more than 9,400 points of sale give back the joy of hearing, feeling, and living to thousands of people across the world.In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it's only through strong investment in talent engagement, continuous professional development, support, and recognition that our people can exceed every limit and build a fulfilling career.Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work
**9 days/month remotely**.
**What we are looking for**We are looking for an ambitious talent to help us overseeing and implementing new strategies in the Corporate CRM Department.You will think Global through acting Local, driving an harmonized Customer driven culture across the Company, envisioning the complete end-to-end customer journey and all client-focused initiatives from ideation through development and execution.The position sought includes the following activities:

- **Strategy Set up**: support in define a strategic management plan CRM across all customer journey in order to guarantee the achievement of objectives such as engagement, reactivation, conversion into purchase and repurchase of the customer base
- **Continuous Optimization Overseen**: through continuous performance monitoring, identify all elements of boost performance across the conversion funnel to ensure constant maximization of the IRO and the contribution of CRM to total revenues
- **Country GoToMarket**: cascading of the strategy in the countries and supporting the countries in the correct execution of the playbook;
- **Monitoring**: constantly monitor CRM performance, quantify growth opportunities, develop business case and what if scenario, verify the correct coverage of CRM management on the DB and maximize the ROI per channel (DM, Digital, CC, store)
- **Training & Change Management**: fertilizing CRM skills in countries, upskilling of people capabilities, innovating culture and operating models through a continuous proposal of 'how of doing' alternatives in the delivery of CRM strategies and creating a CRM Community across the countries
- Collaborate with the key stakeholders in the global and local marketing department to launch innovative projects, supporting the integration, testing and launch phases.
- Support in fully leveraging and disclosing the use of a "stack" of enablers in service of CRM (Customer Segmentation, CVM Journeys Programs, Marketing Automation, Analytics)

**What you'll need**
- Previous experience (at least 2 years) in a similar role
- University degree required (B&A, marketing, communication, management engineering)
- Knowledge of marketing and CRM best practices, processes and tools, as well as Loyalty programs in highly customer oriented organizations
- Significant experience in dynamic, business and customer-oriented environments, CX management and marketing performance
- Attitude for band KPI monitoring, experience working with data and analytics
- High standard of work ethic, business acumen, customer understanding and relationship skills
- Ability to work with sales and cross - functional teams
- Ability to develop and implement CRM best practices
- Strong entrepreneurial approach, "get things done" attitude
- Strategic thinker but also hands on attitude to handle multiple projects and priorities simultaneously
- Willingness to engage effectively across the business and with third parties, confidence in managing communication and interaction with C-Level Executives
- Excellent verbal (and written) communication skills are essential
- Fluent in English

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