European Marketing Specialist for BYD Group
1 mese fa
About the Job:
The Marketing Department at BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region. As a Marketing Communications Specialist, you will play a key role in building the brand and driving sales in the local market.
Key Responsibilities:
- Execution of national advertising and PR campaigns
- Implementation of marketing plans aligned with the European Marketing and PR Team
- Maintenance of good cooperative relationships with press, media, digital influencers, etc.
- Development of media resources and ensuring visibility of brand and product stories
- Monitoring public opinion and focus on content output of various media channels
- Ensuring test drive facilities for Press, Media, Social media influencers and leasing companies
- Actively engaging in European events and activities as needed
Requirements:
- University Degree in Marketing, Sales, or commercial disciplines
- Solid experience in Automotive industry or Branded Public Relations/Communication field
- 3+ years of experience in roles related to PR & Communication management in Automotive business
- Excellent Digital Tools knowledge
- Customer-oriented mindset
- Excellent communication and interpersonal skills
- Able to prioritize and work proactively with efficient time management skills
Benefits:
- Performance and experience-based competitive remuneration
- Health Insurance (Metasalute) and Meal Vouchers
- Department & company-wide teambuilding events
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