European Marketing Specialist for BYD Group

1 mese fa


Milano, Lombardia, Italia Byd Europe A tempo pieno

About the Job:

The Marketing Department at BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region. As a Marketing Communications Specialist, you will play a key role in building the brand and driving sales in the local market.

Key Responsibilities:

  • Execution of national advertising and PR campaigns
  • Implementation of marketing plans aligned with the European Marketing and PR Team
  • Maintenance of good cooperative relationships with press, media, digital influencers, etc.
  • Development of media resources and ensuring visibility of brand and product stories
  • Monitoring public opinion and focus on content output of various media channels
  • Ensuring test drive facilities for Press, Media, Social media influencers and leasing companies
  • Actively engaging in European events and activities as needed

Requirements:
  • University Degree in Marketing, Sales, or commercial disciplines
  • Solid experience in Automotive industry or Branded Public Relations/Communication field
  • 3+ years of experience in roles related to PR & Communication management in Automotive business
  • Excellent Digital Tools knowledge
  • Customer-oriented mindset
  • Excellent communication and interpersonal skills
  • Able to prioritize and work proactively with efficient time management skills

Benefits:
  • Performance and experience-based competitive remuneration
  • Health Insurance (Metasalute) and Meal Vouchers
  • Department & company-wide teambuilding events



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