Global Digital Campaigns Specialist

3 giorni fa


Milano, Lombardia, Italia Amplifon Group A tempo pieno
About Amplifon Group

Amplifon Group is a leading global company in hearing care solutions and services. With a strong presence in 26 countries, we empower thousands of people worldwide to live their lives to the fullest. Our team of over 20,000 professionals is dedicated to delivering exceptional customer experiences and driving business growth through innovative solutions.

Job Description

We are seeking a highly skilled Global Digital Campaigns & Analytics Specialist to join our Global HQ team. As a key member of our Global Digital Team, you will play a crucial role in transforming digital data into actionable insights to drive campaign activities across all digital properties.

Key Responsibilities
  • Collaborate with Corporate Digital, Corporate IT, and Local teams to release Marketing Cloud Campaign solution platform
  • Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations
  • Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision
  • Produce reports and dashboards to ensure data and insights are always accessible
  • Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations
Requirements
  • 2-3 years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP)
  • Experience with the development and release of Marketing Cloud solution projects
  • Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operations and standard advertising performance indicators
  • Experience in email and/or performance marketing with an emphasis on audience segmentation
  • Data-driven approach
  • Knowledge of Digital Marketing
  • Experience with Adobe Analytics and Adobe Target is a plus
  • Proficient in Microsoft Office Products (Excel, PowerPoint)
  • Fluent in English and Italian
  • Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management
What We Offer

At Amplifon Group, we offer a hybrid working policy, allowing employees to work 9 days/month remotely. We believe in investing in our people's growth and development, providing opportunities for continuous learning and professional advancement.



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