Lavori attuali relativi a Global Digital Campaigns - Milano, Lombardia - Amplifon


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Global Digital Campaigns

2 mesi fa


Milano, Lombardia, Italia Amplifon A tempo pieno

About Us

Amplifon is a leading multinational company in the hearing care solutions and services industry. With a strong presence in over countries and a network of more than points of sale, we provide innovative solutions to improve the lives of thousands of people worldwide.

Our Culture

We believe that our people are the driving force behind our success. Our Hearing Care Professionals and front and back-office Teams work together to deliver exceptional customer experiences. We invest in talent engagement, continuous professional development, and recognition to empower our employees to excel and build fulfilling careers.

Our Mission

We are committed to creating a Winning Culture that inspires our employees to achieve their full potential. To support this goal, we offer a hybrid working policy, allowing employees to work remotely days/month.

About the Role

We are seeking a Global Digital Campaigns & Analytics Specialist to join our Global HQ team. This role will support the Global Digital Team in transforming digital data into actionable insights for our campaign activities across all digital properties.

Key Responsibilities

  • Collaborate with Corporate Digital, Corporate IT, and Local teams to implement the Marketing Cloud Campaign solution platform.
  • Work with Corporate Digital and Local Digital teams to execute campaign activities based on digital audiences.
  • Develop an audience segmentation strategy aligned with business objectives and technical requirements, providing customers with a tailored multi-channel journey.
  • Design and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations.
  • Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision.
  • Produce reports and dashboards to ensure data and insights are always accessible.
  • Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations.

Requirements

  • years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP).
  • Experience with the development and release of Marketing Cloud solution projects.
  • Familiarity with DSPs/AdTech platforms and a basic understanding of third-party advertising operations and standard advertising performance indicators.
  • Experience in email and/or performance marketing with an emphasis on audience segmentation.
  • Data-driven approach.
  • Knowledge of Digital Marketing.
  • Experience with Adobe Analytics and Adobe Target is a plus.
  • Proficient in Microsoft Office Products (Excel, PowerPoint).
  • Fluent in English and Italian.
  • Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management.