Global Digital Campaigns

2 mesi fa

Milano, Lombardia, Italia Amplifon A tempo pieno

About Amplifon

Amplifon is a multinational company and the global leader in hearing care solutions and services. With a network of over 9,500 points of sale across 26 countries, we give back the joy of hearing, feeling, and living to thousands of people worldwide.

Our Mission

We believe that people are the most important component of our success. Our Hearing Care Professionals and front and back-office Teams work together to put the everyday moments back into the lives of our customers. We invest in talent engagement, continuous professional development, support, and recognition to help our people exceed every limit and build a fulfilling career.

Our Culture

We are working on boosting a Winning Culture that will lead our employees towards the future. To achieve this goal, we offer a hybrid working policy, allowing employees to work 9 days/month remotely.

About the Role

We are currently looking for a Global Digital Campaigns & Analytics Specialist who will support the Global Digital Team to transform digital data into actionable insights for our campaign activities on all digital properties.

Key Responsibilities

  • Collaborate with Corporate Digital, Corporate IT, and Local teams to release Marketing Cloud Campaign solution platform
  • Collaborate with Corporate Digital and Local Digital teams to perform campaign activities based on digital audiences
  • Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
  • Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations
  • Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision
  • Produce reports and dashboards to ensure data and insights are always accessible
  • Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations

Requirements

  • 2-3 years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP)
  • Experience with the development and release of Marketing Cloud solution project
  • Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operates and standard advertising performance indicators
  • Experience in email and/or performance marketing with an emphasis on audience segmentation
  • Data-driven approach
  • Knowledge of Digital Marketing
  • Experience with Adobe Analytics and Adobe Target is a plus
  • Proficient in Microsoft Office Products (Excel, PowerPoint)
  • Fluent in English and Italian
  • Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management

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