Global Digital Campaigns Specialist
2 mesi fa
About the Role
Amplifon is seeking a skilled Global Digital Campaigns & Analytics Specialist to join our Global HQ team. As a key member of our Global Digital Team, you will play a crucial role in transforming digital data into actionable insights for our campaign activities across all digital properties.
Key Responsibilities
- Collaborate with Corporate Digital, Corporate IT, and Local teams to implement and release Marketing Cloud Campaign solution platforms.
- Work closely with Corporate Digital and Local Digital teams to design and execute campaign activities based on digital audiences.
- Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations.
- Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision.
- Produce reports and dashboards to ensure data and insights are always accessible.
- Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations.
Requirements
- 2-3 years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP).
- Experience with the development and release of Marketing Cloud solution projects.
- Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operates and standard advertising performance indicators.
- Experience in email and/or performance marketing with an emphasis on audience segmentation.
- Data-driven approach.
- Knowledge of Digital Marketing.
- Experience with Adobe Analytics and Adobe Target is a plus.
- Proficient in Microsoft Office Products (Excel, PowerPoint).
- Fluent in English and Italian.
- Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management.
What We Offer
Amplifon offers a hybrid working policy, allowing employees to work 9 days/month remotely. We believe in investing in our people's growth and development, and we offer a range of opportunities for continuous professional development, support, and recognition.
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