Global Digital Campaigns Specialist

2 mesi fa


Milano, Lombardia, Italia Amplifon A tempo pieno

About the Role

Amplifon is seeking a skilled Global Digital Campaigns & Analytics Specialist to join our Global HQ team. As a key member of our Global Digital Team, you will play a crucial role in transforming digital data into actionable insights for our campaign activities across all digital properties.

Key Responsibilities

  • Collaborate with Corporate Digital, Corporate IT, and Local teams to implement and release Marketing Cloud Campaign solution platforms.
  • Work closely with Corporate Digital and Local Digital teams to design and execute campaign activities based on digital audiences.
  • Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations.
  • Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision.
  • Produce reports and dashboards to ensure data and insights are always accessible.
  • Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations.

Requirements

  • 2-3 years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP).
  • Experience with the development and release of Marketing Cloud solution projects.
  • Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operates and standard advertising performance indicators.
  • Experience in email and/or performance marketing with an emphasis on audience segmentation.
  • Data-driven approach.
  • Knowledge of Digital Marketing.
  • Experience with Adobe Analytics and Adobe Target is a plus.
  • Proficient in Microsoft Office Products (Excel, PowerPoint).
  • Fluent in English and Italian.
  • Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management.

What We Offer

Amplifon offers a hybrid working policy, allowing employees to work 9 days/month remotely. We believe in investing in our people's growth and development, and we offer a range of opportunities for continuous professional development, support, and recognition.



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