Global Digital Campaigns Specialist

1 mese fa

Milano, Lombardia, Italia Amplifon A tempo pieno

About Amplifon

Amplifon is a leading global company in hearing care solutions and services. With a strong presence in over countries and a network of more than points of sale, we empower thousands of people worldwide to live their lives to the fullest.

Our Culture

We believe that our people are the key to our success. That's why we invest in talent engagement, continuous professional development, and recognition. Our goal is to create a Winning Culture that inspires our employees to excel and build a fulfilling career.

Job Description

We are seeking a Global Digital Campaigns & Analytics Specialist to join our Global HQ team. As a key member of our Global Digital Team, you will support the transformation of digital data into actionable insights for our campaign activities on all digital properties.

Key Responsibilities

  • Collaborate with Corporate Digital, Corporate IT, and Local teams to release Marketing Cloud Campaign solution platform
  • Collaborate with Corporate Digital and Local Digital teams to perform campaign activities based on digital audiences
  • Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
  • Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations
  • Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision
  • Produce reports and dashboards to ensure data and insights are always accessible
  • Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations

Requirements

  • years of prior Experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP)
  • Experience with the development and release of Marketing Cloud solution project
  • Familiarity with DSPs/AdTech platforms and a basic understanding of rd party advertising operates and standard advertising performance indicators
  • Experience in email and/or performance marketing with an emphasis on audience segmentation
  • Data-driven approach
  • Knowledge of Digital Marketing
  • Experience with Adobe Analytics and Adobe Target is a plus
  • Proficient in Microsoft Office Products (Excel, PowerPoint)
  • Fluent in English and Italian
  • Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management

What We Offer

We offer a hybryd working policy, allowing employees to work days/month remotely. Join our team and be part of a Winning Culture that will lead you towards the future.

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