Associate Marketing Manager for Running

1 mese fa


Bolzano, Trentino-Alto Adige, Italia New Balance A tempo pieno
Job Mission

To develop and execute New Balance's running program in the Italian region, establishing relationships with key trade partners and run clubs. Ensure the brand meets its commercial objectives and builds a consumer-first journey across all areas of the running business.

Key Responsibilities
  • Lead the implementation and activation of the Global/Regional Running marketing strategy, aligning with the central EMEA team.
  • Develop and execute New Balance's approach to running events, activations, and community in Italy, ensuring brand consistency and authentic NB experiences.
  • Build and develop NB's run club portfolio through engaging and maintaining run club relationships.
  • Support the planning and lead delivery of marketing activations in-line with key cultural moments and strategically important events.
  • Plan and execute the running calendar and oversee brand events in Italy.
Requirements for Success
  • 3-5 years of practical marketing experience, leading local marketing or trade marketing strategy and/or execution.
  • Passion and interest in running, with a deep understanding of the running market and running consumer in Italy.
  • Experience of agency management and content-led-channels across social, PR, influencer, and creative.
  • Knowledge of the Italian Wholesale Landscape in running footwear.
  • Marketing and/or Trade Marketing activations experience.
  • Experience in project management, including budget management and reporting.
  • Great communication skills and working knowledge of English.
  • Ability to work with multiple stakeholders within the Italy team and EMEA team.
About New Balance

New Balance offers a dynamic and international environment, with a passion for sport and the brand always at the forefront. You will receive an employee discount on our products and work in a modern workplace with a motivated and sports-enthusiastic team.



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