EMEA Customer Relationship Management Lead

4 settimane fa

Milano, Lombardia, Italia Pomellato A tempo pieno

Position Overview

Our Objective

We are seeking an experienced CRM Manager to enhance our dynamic EMEA operations based in Milan. The selected individual will play a pivotal role in managing our Customer Relationship Management (CRM) framework for retail activities across Europe. Key responsibilities will encompass crafting and executing strategies aimed at improving customer engagement, loyalty, and retention.

Your Role

  • Formulate and execute CRM strategies to enhance customer acquisition, retention, and loyalty.
  • Utilize CRM software to categorize customer databases and target specific segments with tailored marketing initiatives.
  • Examine customer data to identify trends, preferences, and opportunities for customized marketing approaches.
  • Collaborate with teams across Marketing, Sales, and Retail Operations to align CRM initiatives with organizational objectives.
  • Design and implement customer loyalty programs to foster repeat purchases and build enduring customer relationships.
  • Monitor and evaluate the effectiveness of CRM projects, employing key performance indicators (KPIs) to assess success and identify areas for improvement.
  • Ensure compliance with data protection regulations and best practices in customer data management.
  • Provide regular updates and insights to senior management regarding CRM performance and customer behaviors.
  • Stay updated on industry trends, best practices, and emerging CRM technologies to promote innovation and continuous improvement.

Qualifications

  • Master's degree in Marketing, Business Administration, or a related field.
  • A minimum of 5 years of experience in CRM management, ideally within the luxury retail sector.
  • Proficiency in CRM platforms such as Salesforce, Microsoft Dynamics, or SAP CRM.
  • Strong analytical skills to interpret complex data and derive actionable insights.
  • Exceptional communication and interpersonal abilities, with a knack for effective team collaboration.
  • Strategic mindset focused on results and committed to delivering outstanding customer experiences.
  • Fluency in English and Italian; knowledge of additional languages is a plus.
  • Previous experience managing customer loyalty programs is highly regarded.

Employment Type

Regular

Work Schedule

Full time

Company

POMELLATO S.P.A.

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