Country Marketing Manager, Italy
1 mese fa
{"h1": "Country Marketing Manager, Italy", "p": "At Duolingo, we're on a mission to make high-quality language learning accessible to everyone. We're seeking an experienced, creative marketer to help us build awareness and accelerate our growth across Italy.
As our resident expert on the market, you will use your skills including social media, influencer marketing, PR, and advertising to drive awareness, build a loved brand and bring new users to Duolingo.
You will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Italian consumer.
We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz, growth and earned media with expertise in Social, creative marketing and PR.
Responsibilities:
* Leverage market insights to develop a marketing strategy to grow Duolingo's awareness, brand love and expand the number of users in Italy
* Hire and lead agencies or contractors required to deliver the marketing plan
* Implement the plan with a focus on social media, partnerships, brand, acquisition campaigns and PR
* Act as a local spokesperson sourcing and managing speaking opportunities in Italy for yourself and relevant executives
* Analyze the results of the local marketing efforts and adjust the plan
* Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches
Requirements:
* 5+ years of consumer marketing experience with a strong focus on social media and growth marketing
* Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
* Proficient in Italian with excellent English speaking and writing skills
* Exceptional Candidates Will Have...
* Passion for our mission to make high-quality language learning accessible to everyone
* Experience with mobile apps and subscription services
* Experience successfully scaling international brands in Italy
* Proficient in a 3rd language
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
We're excited to hear from you
"}
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