CRM Marketing Manager
1 mese fa
About the Role
The EssilorLuxottica Group is seeking a highly skilled Campaign Manager to lead our programs that drive growth in new customer acquisition, customer retention, and sales per customer, leading to improved customer lifetime value.
This role plays a pivotal part in continually improving the company's sales and marketing results by implementing omni-channel projects, using results to drive new initiatives, and providing insightful recommendations.
Main Responsibilities
- Develop and implement omni-channel marketing strategies leveraging direct mail, email, mobile, tablet, and social media to communicate brand values, new product collections, and brand partnerships.
- Lead direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales.
- Manage customer and prospect contact strategies via email, mobile, mail, and social media, and additional marketing channels to ensure continuity and improved results.
- Drive the company's use of e-commerce techniques to improve customer integration and prospect identification.
- Collaborate with wholesale and leased partners to develop cohesive marketing strategies to ensure consistent messaging across all channels.
- Develop insights and strategies to measure, analyze, and drive customer acquisition, retention, and reactivation.
- Analyze performance and impact of omni-channel marketing initiatives on both online and offline customer behavior.
- Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives.
- Identify milestones in the customer lifecycle and implement triggered sales and marketing events to improve results at these milestones.
- Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the luxury industry and company business objectives.
- Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users.
- Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements.
- Devote special attention to understanding emerging marketing and sales technologies and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements.
- Customer Feedback/Survey Development.
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