CRM Marketing Manager

1 mese fa


Milano, Lombardia, Italia EssilorLuxottica Group A tempo pieno

About the Role

The EssilorLuxottica Group is seeking a highly skilled Campaign Manager to lead our programs that drive growth in new customer acquisition, customer retention, and sales per customer, leading to improved customer lifetime value.

This role plays a pivotal part in continually improving the company's sales and marketing results by implementing omni-channel projects, using results to drive new initiatives, and providing insightful recommendations.

Main Responsibilities

  • Develop and implement omni-channel marketing strategies leveraging direct mail, email, mobile, tablet, and social media to communicate brand values, new product collections, and brand partnerships.
  • Lead direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales.
  • Manage customer and prospect contact strategies via email, mobile, mail, and social media, and additional marketing channels to ensure continuity and improved results.
  • Drive the company's use of e-commerce techniques to improve customer integration and prospect identification.
  • Collaborate with wholesale and leased partners to develop cohesive marketing strategies to ensure consistent messaging across all channels.
  • Develop insights and strategies to measure, analyze, and drive customer acquisition, retention, and reactivation.
  • Analyze performance and impact of omni-channel marketing initiatives on both online and offline customer behavior.
  • Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives.
  • Identify milestones in the customer lifecycle and implement triggered sales and marketing events to improve results at these milestones.
  • Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the luxury industry and company business objectives.
  • Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users.
  • Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements.
  • Devote special attention to understanding emerging marketing and sales technologies and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements.
  • Customer Feedback/Survey Development.


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