Head of Marketing for Renal Care in Southern Europe

5 giorni fa

Roma, Lazio, Italia Baxter A tempo pieno
Job Title: Head of Marketing Renal Care Southern Europe

We are seeking an experienced and versatile Senior Marketing Manager to join our team as Head of Marketing Renal Care Southern Europe. As a key member of the Southern Cluster structure, you will be responsible for driving marketing programs and commercial execution for the region, ensuring effective traditional and digital tools/programs for healthcare professionals/payers.

Key Responsibilities:
  • Act as primary Southern cluster contact point for marketing Europe
  • Establish and lead regional strategy and business focus areas, ensuring country alignment to regional strategy/priorities
  • Own launch execution readiness, effectiveness, and compliance
  • Analyze cluster and country business performance and recommend enhancements or corrective actions
  • Lead cluster-wide activities and lift/shifting positive successes across markets to drive profitable revenue growth
  • Articulate cluster needs, Voice of Customer (internal/external), and market intelligence to GBU and/or regional/country stakeholders
  • Liaise effectively with Kidney EMEA team and countries and across multiple functions
  • Gather cluster inputs for Target Product Profiles (TPP) and coordinate financial business case process
  • Provide data and insight, make recommendations for on-market product introductions and effectiveness
  • Supports quality growth of key revenue generators in WEU region with specific focus on remote selling and driving product penetration
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Guide countries in development of the annual commercial BaxP plan
  • Build lasting relationships with key opinion leaders and gain insights from them
  • Provide product, technical, and competitive knowledge to increase competency and effectiveness of country marketing teams, sales representatives, and distributors
  • Ensure adherence to pricing strategies for assigned product lines
Requirements:
  • Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required; familiarity with Nephrology is a clear advantage
  • University degree: Master's/PhD degree, MBA is a plus
  • Demonstrated record of success in driving new product sales
  • Background in strategic planning and business development helpful
  • Preferably training and experience in Digital Marketing with performance history
  • Analytical skills with business acumen: Strong strategic thinking coupled with strong execution skills
  • Top communicator, influencing, negotiation, and collaboration skills as well as critical thinking & project management skills cross-culturally
  • Proven track record of operating successfully in a matrix, cross-functionally, and in geographically disperse team environment
  • Ability to embrace and adapt to change, to manage and succeed in ambiguity
  • Knowledge in various of the following disciplines: Market Research, Segmentation, Targeting, and Messaging, Digital & Interactive Marketing, Brand Management, Pricing and Value Messaging, Decision Analytics, Executing Strategic Plans

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