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Head of Marketing Renal Care Southern Europe

2 mesi fa


Roma, Lazio, Italia Baxter A tempo pieno
About the Role

We are seeking an experienced Senior Marketing Manager to drive marketing programs and commercial execution for the Southern Cluster Europe region. This role will operate within the Southern Cluster structure, partnering with countries to enable commercial execution excellence and accelerate profitable sales.

Key Responsibilities
  • Establish and lead regional strategy and business focus areas, ensuring country alignment to regional priorities.
  • Own launch execution readiness, effectiveness, and compliance, identifying root causes behind gaps in new launch performance and driving enhancements to plans.
  • Lead cluster-wide activities, including campaigns, congresses, peer-to-peers, and market development, to drive profitable revenue growth.
  • Articulate cluster needs, Voice of Customer (internal/external), and market intelligence to GBU and/or relevant regional/country stakeholders.
  • Liaise effectively with Kidney EMEA team and countries, as well as multiple functions such as Commercial Excellence, Finance, Regulatory Affairs, Advocacy, Market Access, Medical, Supply Chain, and Training.
Requirements
  • Extensive Marketing/Commercial experience in the Medical Device/Pharma industry, with familiarity with Nephrology being a clear advantage.
  • University degree: Master's/PhD degree, MBA is a plus. Demonstrated record of success in driving new product sales.
  • Background in strategic planning and business development helpful.
  • Preferably training and experience in Digital Marketing with performance history.
  • Strong analytical skills with business acumen, coupled with strong execution skills.
  • Top communicator, influencing, negotiation, and collaboration skills, as well as critical thinking and project management skills cross-culturally.