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Regional Market Development Manager, EMEA, Biotech and Pharmaceutical Markets

2 mesi fa

Milano, Lombardia, Italia Thermo Fisher Scientific A tempo pieno
Job Description

Position Overview

The EMEA Market Development Manager position is a key member of the EMEA Biosciences Segment Market Development team at Thermo Fisher Scientific.

Key Responsibilities

  • Contribute to the growth of our Biotech and Pharmaceutical markets by owning the strategy build, development, and execution of regional marketing plans to drive divisional and group growth in Biotech and Pharmaceutical.
  • Support the Biosciences Division (BID) OEM business by developing strategic, multi-channel coordinated market development plans for Biotech and Pharmaceutical customers.
  • Collaborate with EMEA Regional Market Development (RMD) managers to help drive portfolio strategy within the Biotech and Pharmaceutical segments.
  • Partner with our BID Biotech and Pharmaceutical commercial team to build tactical plans that enable the team to deliver on the pre-defined strategy and growth commitments.
  • Drive messaging and tools that communicate the value proposition directly to Biotech and Pharmaceutical customers through marketing campaigns, distributors, and events.
  • Define Biotech and Pharmaceutical contact engagement strategy to increase the impact of marketing campaigns.
  • Work closely with the OEM commercial leader to develop the OEM value proposition and provide marketing support to drive awareness of our capabilities.
  • Review targets and dashboards to measure efficiencies of your marketing activities; report on these metrics regularly and adjust tactics to improve performance.
  • Propose and complete customer and market research programs to provide key market insights and actionable business outcomes.
  • Provide relevant training and communicate market trends directly to sales teams on a regular basis.
  • Deliver digital marketing campaigns that support commercial revenue goals.
  • Ensure the return on investment of marketing activities is in line with EMEA targets.
  • Support additional projects and activities as deemed necessary to support the life sciences business.

Requirements

  • Bachelor's degree in Marketing or Biology, Biochemistry, or related subject area.
  • Experience in a marketing role, responsible for product or portfolio marketing, go-to-market strategy execution.
  • Experience in biotech or pharma industry preferred.
  • Ability to prioritize.
  • Ability to influence without authority and work in a large organization within a highly matrixed environment and to build cross-divisional and cross-group networks.
  • Collaborative approach to developing and sharing strategy, tactics, and analytics.
  • A strong record of building alignment in cross-functional teams.
  • Demonstrates creativity and problem-solving ability, strong analytical and execution skills.
  • Plan, monitor, and manage budgets, schedules, and performance requirements for the assigned business unit(s) and project(s).
  • Travel is required (25% travel), including international.