Marketing Growth Strategist

7 giorni fa

Roma, Lazio, Italia Unobravo Srl A tempo pieno
About Unobravo Srl

Unobravo Srl is a leading digital mental healthcare provider, dedicated to revolutionizing society's perception of mental health. Our mission is to provide accessible, high-level care anytime, anywhere, and to promote psychological well-being and help individuals overcome life's challenges.

Job Description

We are seeking a highly skilled Marketing Growth Strategist to join our Marketing team, with the purpose of growing Unobravo in Italy in a fast and sustainable way. As a key member of our team, you will lead the local Marketing activities focused on our B2C Patients target, developing and executing go-to-market strategies to consolidate the brand and drive business growth.

Key Responsibilities
  • Support defining Patients marketing strategy for the Italian market in line with business objectives (awareness, reputation, growth, retention, CAC and LTV targets) and execution in a timely and efficient manner.
  • Develop and coordinate an integrated Communication plan consistent with VP and Marketing Strategy across multiple touchpoints both internal and external.
  • Coordinate the local team related to PR, Social Media, Partnership, and Influencer activities, as well as central-led activities (Paid Media, CRM, Organic) to ensure reaching country growth targets.
  • Identify and prioritize local growth opportunities using a solid testing & learn approach, as well as solve execution challenges through clear communication and good business case methodology.
  • Monitor performance indicators (KPIs), run ad-hoc analysis, and provide data-driven decisions to accelerate growth.
  • Help to set clear dashboards and analysis reports to monitor progress and take fast decisions to optimize and escalate opportunities.
  • Execute a test&learn and innovation plan to test new marketing opportunities and channels with a clear testing approach (setting target, success criteria, evaluate cost/opportunities, etc.).
  • Collaborate with Local teams (Supply Acquisition, Customer success) and Central teams (Product, Data) to get insights, identify opportunities to ensure growth, and drive efficiency.
  • Support local and central team to set clear processes to facilitate cross-team work in a central-local matrix organization.
Requirements
  • Minimum 4+ years experience in a similar role.
  • Strong understanding of marketing channels, from top (branding) to bottom funnel (performance).
  • Solid expertise in managing online brand and drive growth across multiple communication channels.
  • Hands-on attitude, a lot needs to be created from the ground up, builder mindset.
  • Analytical mindset and ability to interpret data and translate insights into actionable strategies.
  • Good communication and collaboration skills to work effectively with cross-functional teams and capacity to work well on matrix-reporting organizations.
  • Ability to adapt to a fast-paced, ever-changing environment and manage multiple projects simultaneously.
  • Ideally, you have experience or are highly familiar with marketplace-like ecosystems, where growth on the demand and supply sides is well managed and balanced.
What We Offer

We offer a range of benefits to support your well-being and career growth, including:

  • Remote-Working at the Top: Join a team that embraces the future of work and takes the well-being of its people seriously.
  • Coworking Meetings: Break free from the ordinary and push all boundaries with our coworking budget.
  • Ticket Restaurant: Take advantage of €8 per working day with our Ticket Restaurant benefit.
  • Business Growth on the Horizon: Step into a work environment that's in constant motion, always growing, and ever-evolving.
  • Online Yoga and Fitness Fun: We're invested in your physical and mental wellness.
  • Discounts on Psychotherapy Sessions: Enjoy discounts dedicated only to our employees on psychotherapy sessions with our professionals.
  • Team Building and Epic Events: Get ready for extraordinary adventures.
  • Company Conventions and Valuable Partnerships: Discover a world of incredible opportunities and exclusive benefits.
  • Expand your Mind and Linguistic Repertoire: Make your way through our training and language courses.
  • Birthday Off: Celebrating the passing of time is also fun at Unobravo.
  • New Parenthood Perks: Embarking on the journey of parenthood with us comes with special privileges.
  • Sleep Consulting: Online Seminars on Infant Sleep: Dive into the exclusive seminars that we offer.

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