Senior International Markets Manager

3 settimane fa


Fidenza, Emilia-Romagna, Italia Bicester Village A tempo pieno
About the Role

We are seeking a highly experienced and skilled Senior International Markets Manager to join our team at Bicester Village. As a key member of our International Markets and Partnerships team, you will be responsible for developing and executing our international markets strategy, driving high-spending domestic and international tourism, and achieving footfall, spend, and revenue targets.

Key Responsibilities
  • Develop and implement a comprehensive international markets strategy, identifying and targeting key source markets for Bicester Village.
  • Define and execute a travel trade strategy, tourism execution plan, and tourism marketing plan for the region, ensuring alignment with company objectives.
  • Oversee the implementation of the tourism plan and achieve footfall objectives, working closely with the Marketing Team and other departments.
  • Build and maintain crucial relationships with travel trade partners, including airlines, banks, and National Tourism Organisations, to drive business growth and achieve objectives.
  • Develop and manage key relationships with domestic and source Tour Operations and travel trade partners to maximise domestic tourism to Bicester Village.
  • Attend relevant conference calls and ensure good communications with all representative offices, driving business growth and achieving objectives.
  • Collaborate with the Marketing Team and other departments to develop and implement marketing strategies, driving business growth and achieving objectives.
  • Develop and manage comprehensive monthly reports for the function and distribution, providing regular updates and summaries of key partnership strategy.
  • Drive sales of travel-related products through the Company's online booking platform, developing and managing sales tools and materials.
About You

We are looking for an individual with a proven track record in senior management in the travel industry, with experience in targeting inbound Italy Leisure Tour Operations and the MICE industry. You will have a deep knowledge of the tourism market and how retail/shopping fits with other products, as well as experience in loyalty/frequent flyer/credit card programmes within the tourism, hospitality, premium, or luxury brand segment.

You will be a strong relationship manager with excellent organisation skills, a methodical approach, and an eye for detail. You will have excellent presentation skills and presence, with a broad cosmopolitan mind-set, and be able to work well with all levels across the business. Fluency in English and local Village language is essential.



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