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Marketing Manager for Dolls Category
1 mese fa
The Opportunity:
Join Mattel's local Italian Marketing team as an Associate Marketing Manager for the Dolls category. As a key member of the team, you will drive local strategies and plans to gain market share within the Dolls category and ensure sustainable profitable growth.
Main Responsibilities:
- Develop deep expertise of the marketplace, retail dynamics, and shopper behavior to drive opportunities, mitigate risks, and drive customized programs.
- Drive Franchise execution cross-department collaboration.
- Design and execute local marketing plans in line with global strategies and priorities.
- Drive portfolio strategies, pricing, and launch decisions.
- Drive A&P strategies deployment and Management.
- Drive media strategies and plans.
- Monitor business results and effectiveness of initiatives. Take actions when necessary.
What Your Impact Will Be:
As an Associate Marketing Manager for the Dolls category, you will:
- Develop understanding of the market, retail dynamics, consumer, and shopper behavior to drive opportunities and influence product and marketing strategy development.
- Develop Dolls Category Strategy and portfolio for short and long term.
- Lead workshop for brand strategic alignment.
- Translate global strategy into the local context for the market, while incorporating the global brand identity for your range.
- Partner closely with Regional Brand Marketing, PR teams, Regional Content, Live events, and Go-to-market, local Sales, Consumer Products, and local partners to drive sales, revenue, and market share.
Qualifications:
We are looking for a candidate with:
- 7+ years of experience in commercial/marketing surroundings preferably in Toys, FMCG, or licensed consumer goods, Apparel, or Health & Beauty industry.
- Minimum of 2 years of management or coaching/development experience.
- Native level of Italian is a must. Fluent in English.
- University degree in Economics, Business Administration, Marketing, or any other related field (Bachelor/Master/Diploma).
Additional Information:
Mattel is a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals.
- We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes.