CRM Manager
14 ore fa
Scalapay is a leading fintech company that is revolutionizing the way customers buy online and in-store. With a strong focus on innovation and customer satisfaction, we are seeking a highly skilled CRM Manager to join our dynamic team.
Job SummaryWe are looking for a seasoned CRM Manager to develop and execute comprehensive CRM strategies for both B2C and B2B segments. The ideal candidate will have a proven track record in managing CRM databases and systems, with a strong understanding of customer relationship management principles.
Key Responsibilities- CRM Strategy Development and Implementation: Design and execute comprehensive CRM strategies for both B2C and B2B segments, ensuring seamless integration with existing platforms.
- Campaign Management: Develop and execute targeted visibility campaigns to enhance brand awareness and customer engagement, analyzing campaign performance and optimizing strategies to achieve key performance indicators (KPIs).
- Loyalty Program Development: Lead the development and implementation of a loyalty card program, driving customer loyalty and repeat business, tracking and analyzing loyalty card sales, customer engagement metrics, and program effectiveness.
- Partner and Brand Communication: Manage communication with partners and brand collaborators to ensure consistent and effective messaging, developing and maintaining strong relationships with key stakeholders to enhance partnership opportunities.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Experience: Proven experience as a CRM Manager, preferably in the fintech industry, with a strong track record in managing CRM databases and systems.
- Skills: Full work-proficiency in English, both written and spoken, strong understanding of CRM systems and customer relationship management principles, excellent communication, analytical, and problem-solving skills.
Scalapay offers a dynamic and innovative work environment, with opportunities for professional growth and development. We are an equal opportunity employer and welcome applications from diverse candidates.
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