Trade Marketing Lead On Premise Franchise Channel Specialist
2 giorni fa
We are seeking a highly skilled Trade Marketing Lead to join our team at Birra Peroni. As a Trade Marketing Lead, you will be responsible for developing and executing integrated channel strategies and plans for our On Premise Franchise Channel.
Key Responsibilities- Conduct quantitative analysis of brand performance, including PL, sell-out, and channel distribution plans.
- Develop and execute Trade Marketing plans, including in-store activation, point-of-sale materials, and channel guidelines, in collaboration with the Marketing Department.
- Manage relationships with agencies and POSM suppliers.
- Stay up-to-date on market and channel dynamics through trade visits and regular communication with the salesforce and key customers.
- Oversee budget management and control.
- University Master's Degree.
- Minimum 3 years of professional experience in Sales or Trade Marketing roles.
- Fluency in English and Italian, both spoken and written.
- Excellent leadership and cooperative skills.
- Strong analytical and numerical skills.
- Good organizational and planning skills.
Birra Peroni is a dynamic and international company that values diversity and inclusivity. We offer a flexible working environment and the opportunity to work with a talented team.
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