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National On Trade Sales Manager

2 mesi fa


Roma, Lazio, Italia Brown-Forman A tempo pieno
About the Role

We are seeking a highly skilled and experienced National On Trade Sales Manager to join our team at Brown-Forman. As a key member of our On Trade team, you will be responsible for leading our business in the On Trade channel, managing national wholesalers, and negotiating with On Trade consortium.

Key Responsibilities
  • Develop and implement effective sales strategies to drive sell-in and sell-out performance of assigned national customers.
  • Execute commercial strategies, including pricing and promotions initiatives, in line with channel commercial objectives.
  • Define sales strategy with On Trade consortium and lead negotiations.
  • Build and maintain strong relationships with key wholesalers and On Trade consortium.
  • Manage directly a relevant portion of the business.
  • Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
  • Manage customers' P&Ls, conduct regular performance reviews, and collaborate with the regional team to maximize results.
  • Define new business opportunities with big On Trade chains, such as Horeca customer groups and Hotels.
  • Prepare and present sales reports, forecasts, and performance analysis to the Head of On Trade and Head of Sales.
  • Manage the sales budget for assigned customers, ensuring efficient allocation of resources.
  • Ensure all sales activities comply with company commercial policies and industry regulations.
Requirements
  • Minimum of 5 years of sales experience as a National Account Manager in On Trade.
  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven track record of successfully delivering sales growth in a similar role.
  • Demonstrated ability to build and maintain effective working relationships with direct and indirect customers.
  • In-depth knowledge of the On Trade spirits market and customer base (Wholesalers and On Trade customers).
  • Prior experience in the spirits industry is a plus.
  • Knowledge in developing Premium+ and luxury categories.
What We Offer

As a premium spirits company, we offer equitable pay structures for individual and company performance alongside premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.