National On Trade Sales Manager

1 settimana fa


Roma, Lazio, Italia Brown-Forman A tempo pieno
Job Title: National On Trade Sales Manager

Join Brown-Forman as a National On Trade Sales Manager and take on a critical role in leading our business in the On Trade channel. As a key member of our team, you will be responsible for managing national wholesalers, negotiating with On Trade consortium, and opening new business opportunities with big Horeca/Hotel chains across Italy.

Key Responsibilities:
  • Develop and implement effective sales strategies to drive sell-in and sell-out performance of assigned national customers.
  • Execute commercial strategies, including pricing/promotions initiatives, in line with channel commercial objectives.
  • Build and maintain strong relationships with key Wholesalers and On Trade consortium, defining the strategy and managing directly a relevant portion of the business.
  • Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
  • Manage customers' P&Ls, conduct regular performance reviews, and collaborate with the regional team to maximize results.
  • Define new business opportunities with big On Trade chains, such as Horeca customer groups and Hotels, and be the go-to person for On Trade international customer agreements.
  • Prepare and present sales reports, forecasts, and performance analysis to the Head of On Trade and Head of Sales.
  • Manage the sales budget for assigned customers, ensuring efficient allocation of resources.
  • Ensure all sales activities comply with company commercial policies and industry regulations.
Requirements:
  • Minimum of 5 years of sales experience as a National Account Manager in On Trade.
  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven track record of successfully delivering sales growth in a similar role.
  • Demonstrated ability to build and maintain effective working relationships with direct and indirect customers.
  • In-depth knowledge of the On Trade spirits market and customer base (Wholesalers and On Trade customers).
  • Prior experience in the spirits industry is a plus.
  • Knowledge in developing Premium+ and luxury categories.
What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside premium employee experience.

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.



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