Associate Manager, Consumer Products

1 mese fa

Milano Marittima, Italia Mattel A tempo pieno
About the Role

We are seeking an experienced Associate Manager to join our Consumer Products team in Italy. As a key member of our team, you will be responsible for managing licensing business relationships, identifying new business opportunities, and leading Italy SL strategy.

Key Responsibilities
  • Manage all existing licensing deals, including master toy and licensee relationships
  • Deliver SL country strategy, supporting the Head of Consumer Products Italy
  • Own the retail strategy for softlines and drive these relationships with Consumer Products programs
  • Deliver detailed Joint Business Plans per partner that includes forecast, budget, stretch targets, retail & marketing calendars and relevant product line plans
  • Pitch and market presentations across Mattel's IP portfolio of brands
  • Conduct bi-weekly 121 meetings, arrange quarterly business reviews, bi-annual top to tops and track financial goals through forecasting and ambitious sales targets
  • Deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel Consumer Product goals; ensure marketing support for top items
  • Be the internal point person for each licensee to ensure local markets are driving the strategy and goals for partners
New Business
  • Research, identify and pitch new category opportunities and prospective clients
  • Secure new licensing deals and negotiate renewals
  • Attend Trade Fairs or category specific shows
Strategy
  • Support Country Lead on key strategy for the market
  • Analyze the market with SWOT, Gaps, opportunities, category priorities
  • Research, identify and pitch new category opportunities and prospective clients
  • Keep current with changing trends & competition
  • Work closely with the Product Development, Creative and Quality & Assurance teams on getting first class product to market
  • Work closely with Retail Development, Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans
  • Implement marketing and promotional strategies in liaison with internal & external stakeholders
  • Gather and share category best practice from across the EMEA region
  • Help find innovative ways to grow the business
  • Prepare brand pitch and marketing presentations across Mattel's IP portfolio of brands
Requirements
  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
  • Previous experience working in a consumer products, marketing or sales position
  • Understanding of the Licensing environment and exposure to Licensing
  • Soft Lines knowledge; experience working with fashion, apparel or FMCG
  • Experience building a joint business plan
  • Exposure to managing a financial plan and forecasting
What We're Looking For
  • Degree in Business, Marketing or a relevant subject or equivalent experience
  • Proven sales negotiation experience and commercial thinking mindset
  • Solutions oriented with ability to 'think outside the box' to deliver additional revenue and opportunities
  • Ability to influence others; persuasive and able to present messaging impactfully
  • Commercial acumen with the competence to build and present a strategy
  • Strong relationship builder and able to navigate internal and external relationships and stakeholders with ease
  • Fluent Italian and English is required to perform this role
  • Strong communication skills oral and written, able to deliver a narrative

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