Key Account Manager

1 settimana fa

Milano Marittima, Italia Mattel A tempo pieno

About This Role

We are seeking a talented Key Account Manager to join our Consumer Products team in a role for the Associate Manager, Consumer Products - Retail Development. This role could be based out of our Italy office in Milano, or our Spanish office in Barcelona; you'll report directly to the Head of Consumer Products, Italy & Iberia.

Key Responsibilities

You will manage the day-to-day retail business relationships delivering a retail-first mindset in Italy and Iberia covering all retailer partners – delivering all aspects of partner management, whilst driving Top Licensing partners as per the our growth strategy. Along with Head of CP, you will partner to help build and activate the retail strategy, building relationships and programs with leading retailers.

Your Impact

  • Manage Retail Strategy and manage all Consumer Product campaigns across the Mattel Portfolio, building retail calendars and activations.
  • Assist the Head of Consumer Products to manage the Consumer Products Marketing strategy, working with Brand marketing, and retail marketing to develop Franchise-first retail & marketing campaigns
  • Manage Mattel's Consumer Products retail initiatives, and execute against pre-existing programmes
  • Maintain and grow retail relationships focusing on all categories
  • Represent Mattel at trade events and presentations where required
  • Act as point of contact and represent Mattel Consumer Products retail for key Retailers/Buyers
  • Present and sell in brands to retail to support work of category managers and licensees
  • Manage all existing retail relations, across pitching, presenting, contact management and strategy
  • Deliver the retail strategy and drive these relationships with Consumer Products programs. Work with the Mattel Sales teams to deliver best in class programs. Effectively partner with all stakeholders as part of the process.
  • Assist on delivering detailed joint business plan for top 6 retail partner that includes retail calendar and activation plan.
  • Present retail plans to top Licensing partners
  • Conduct regular 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops and track activations
  • Support category team to deliver and ensure detailed joint Italy marketing plan (per top country) per partner that includes licensee investment that is aligned with Mattel Consumer Products goals. Ensure marketing support for top items.

New Business

  • Support Category team to Research, identify and pitch new category opportunities and prospective clients
  • Attend Trade Fairs or category specific shows

Strategy

  • Support Head of Consumer Products on key strategies
  • Analyze the market with SWOT, Gaps, opportunities, category priorities
  • Research, identify and pitch new category opportunities and prospective clients
  • Keep current with changing trends & competition
  • Implement marketing and promotional strategies in liaison with internal & external stakeholders
  • Gather and share category best practice from across the EMEA region with local teams
  • Help find innovative ways to grow the business
  • Manage extension of local deals into additional EMEA countries
  • Gather and share category best practice from across the EMEA region with local teams
  • Prepare brand pitch and marketing presentations across Mattel's IP portfolio of brands

Requirements

  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
  • Solid licensing experience/industry experience
  • Strong understanding of licensing and retail
  • High level understanding of business objectives, related to marketing/brand management
  • Strong negotiation and commercial skills
  • Strategy and ability to drive vision
  • Expert presenting and ability to build compelling stories in PowerPoint
  • Strong communication – internal and external in a matrix org
  • Business and financial acumen – profit driven, forecasting, analyze and stat focused
  • Fluent English is required and Spanish and/or Italian is preferred.
  • Effective project management skills

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