Industrial and Food Service Marketing Manager: Developing Business Strategies and Expanding into New Segments
2 settimane fa
We are seeking a highly skilled Senior Marketing Manager Industrial / Food Service EMEA to join our team at Sealed Air. As a key member of our marketing team, you will be responsible for developing and managing our Food Care value proposition in the Industrial units / Food Service space.
Key Responsibilities- Develop and manage Sealed Air's Food Care value proposition in the Industrial units / Food Service space, supporting the existing packaging business and anticipating new market trends to secure Sealed Air's profitable presence in the segment.
- Conduct thorough market research and analysis, identifying opportunities from industry trends, technological advancements, customer feedback, competitive dynamics, and regulatory changes.
- Develop deep understanding of the value chain, industry economics, and the competitive landscape to ensure that SEE's portfolio aligns with and anticipates customer needs.
- Contribute to defining long-term business strategies and expanding into new segments to drive SEE's growth and sustainability in the region.
- Lead marketing activities within Industrial units and the Foodservice space to drive SEE's success.
- Develop concrete business cases to construct compelling customer value propositions, supporting a product portfolio strategy encompassing pricing, positioning, services, and channels.
- Collaborate with EMEA regional portfolio, sales, and marcom teams to drive commercialization tactics and foster growth for both existing and new products.
- Engage with the industry and customers to provide invaluable Industrial and Food Service marketing expertise, facilitating the creation of necessary capabilities and connections with appropriate partners.
- Collaborate closely with the marketing enablement manager, sales operations, and content teams to develop and roll out campaign assets, sales tools, landing pages, presentations, and brochures aimed at promoting SEE's presence in these sectors.
- Serve as the knowledge center and an evangelist of the business segment, qualifying and prioritizing leads while driving the follow-up process between the Marketing Team, Sales, and MarCom.
- Develop and maximize strategic partnership relationships with existing and new partners to foster common growth objectives.
- Experience in the packaging industry with a strong marketing background.
- Proficiency in project management.
- Skilled in cross-functional coordination and influence across diverse functions/countries.
- Capable of market analysis to identify trends and customer needs, creativity, and implementing market strategies.
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