Italian Territory Marketing Strategist
4 settimane fa
Axpo Italia Spa is a leading energy company in Italy, driven by innovation and sustainability. Our mission is to enable a sustainable future through cutting-edge energy solutions.
About the RoleWe are seeking an experienced Channel Marketing Specialist to join our team at Axpo Italia Spa. As a Channel Marketing Specialist, you will be responsible for supporting our field force in all Italian territory and digital sales activities by channel (partners, comparators).
Your main activities will include:
- Identification of strategic territorial areas based on research and data insights
- Coordination of internal and external stakeholders' requests (sales managers, agents, partners)
- Supporting the organization of retail channel activation and activities on field (such as agencies' stores opening, local events with agents, etc.)
- Supporting Business development team for joint communication activities with partners
- Defining, stimulating, and coordinating filed and agencies activities during product launches
- Providing training materials and regular updates to the sales force about new products, promotions, deals, etc.
- Scouting and management of BTL agencies when needed
- Coordination of all BTL activities in cooperation with Brand & ATL team
- Supporting production of BTL materials (brochure, flyers for specific initiatives, digital materials)
You will work closely with:
- Sales team and area managers
- Digital business development team
- Brand and ATL team to match brand guidelines and tone of voice
- Event and sponsorship team
To be successful in this role, you will need:
- Degree in Communication, Marketing, or Economics
- Passion for innovation, digital world, and start-ups
- Good communication and interpersonal relationship skills
- Good use of Office tools and programs
- Good level of English
- 2-3 years of experience in a similar role
Estimated salary: €40,000 - €55,000 per year, depending on your qualifications and experience.
We offer a dynamic and inclusive work environment, with opportunities for personal and professional growth. If you are passionate about marketing and eager to contribute to our success, please apply for this exciting opportunity
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